That Marketing Buddy

Guides, tests and tutorials

SEO & AI Visibility Guides

Plain-English guides for small business owners and consultants: audits, keyword research, AI search, and what the tools cost. Developer and API workflows are further down.

42 articles9 categories
Each guide links to the tools and buying guides it uses
Original tests are labeled

Tutorials(7 articles)

How to Do SEO Competitor Analysis: A Step-by-Step Guide (2026)
SEOTutorials

How to Do SEO Competitor Analysis: A Step-by-Step Guide (2026)

A 7-step competitive SEO workflow: find your real SERP rivals, reverse-engineer their keywords and backlinks, use AI to speed up the analysis, check AI search citations, and ship an action plan that actually moves rankings.

10 min
How I Measure Which SEO and GEO Tools AI Recommends, Built on SearchApi
SEOAITutorials

How I Measure Which SEO and GEO Tools AI Recommends, Built on SearchApi

I added an AI-visibility signal to my Software Index: 36 buyer questions with no brand names, sent to ChatGPT, Gemini and Google AI Mode through SearchApi, counting which SEO suites, GEO tools and SEO autopilot tools get named. The first run shows where search demand and AI recommendations disagree.

Oct 4, 202610 min
How to Set Up Website Analytics From Claude Code
AITutorials

How to Set Up Website Analytics From Claude Code

Tracking script, event taxonomy, behavioural events, conversions and revenue, built by describing them to an AI instead of clicking through a tag manager.

Aug 23, 20269 min
How to Create Your First Email Campaign in Sequenzy with Claude Code
Email MarketingTutorialsAI

How to Create Your First Email Campaign in Sequenzy with Claude Code

I moved That Marketing Buddy's email to Sequenzy and ran the setup through Claude Code: authenticated sending domain, a custom branded HTML theme, and a welcome automation built over the API. Here is the exact workflow.

Jul 2, 20269 min
Systeme.io Free Plan: Is It Really Enough?
Sales FunnelsTutorials

Systeme.io Free Plan: Is It Really Enough?

Systeme.io's free plan includes these features, with these limitations, and these upgrade triggers.

Mar 11, 202612 min
How to Do an SEO Audit on Your Website: A Step-by-Step Guide
SEOTutorials

How to Do an SEO Audit on Your Website: A Step-by-Step Guide

A step-by-step guide to auditing your website SEO. Covers technical checks, on-page optimization, content analysis, backlinks, internal linking, and which tools you need to find and fix issues.

Mar 2, 202614 min
How to Do Keyword Research in 2026: Step-by-Step Guide
SEOTutorials

How to Do Keyword Research in 2026: Step-by-Step Guide

Learn how to do keyword research step by step, using both dedicated SEO tools and AI assistants like ChatGPT and Claude. Find low-competition keywords, analyze search intent, and build a content strategy that drives real organic traffic.

Feb 16, 202614 min

Explore more

Where Next

WEEKLY NEWSLETTER

The SEO and AI visibility software worth your money, and the ones that are not

Every week: which SEO and AI visibility tools actually move the needle, what they really cost when the intro discount ends, and which ones to skip. Written for people running their own marketing, not for engineers. No fluff, no daily spam.

Join for free. One email a week, unsubscribe anytime. I use your email only for this. Privacy policy