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SEO & AI Visibility Guides

Plain-English guides for small business owners and consultants: audits, keyword research, AI search, and what the tools cost. Developer and API workflows are further down.

42 articles9 categories
Each guide links to the tools and buying guides it uses
Original tests are labeled

SEO(7 articles)

How to Do SEO Competitor Analysis: A Step-by-Step Guide (2026)
SEOTutorials

How to Do SEO Competitor Analysis: A Step-by-Step Guide (2026)

A 7-step competitive SEO workflow: find your real SERP rivals, reverse-engineer their keywords and backlinks, use AI to speed up the analysis, check AI search citations, and ship an action plan that actually moves rankings.

10 min
How I Measure Which SEO and GEO Tools AI Recommends, Built on SearchApi
SEOAITutorials

How I Measure Which SEO and GEO Tools AI Recommends, Built on SearchApi

I added an AI-visibility signal to my Software Index: 36 buyer questions with no brand names, sent to ChatGPT, Gemini and Google AI Mode through SearchApi, counting which SEO suites, GEO tools and SEO autopilot tools get named. The first run shows where search demand and AI recommendations disagree.

Oct 4, 202610 min
What Is Crawl Budget? (And How to Stop Wasting It)
SEO

What Is Crawl Budget? (And How to Stop Wasting It)

Crawl budget is how many pages Google will crawl on your site in a given period. Most sites don't need to worry about it, but if yours has 50K+ pages, it could be why half your content never gets indexed.

Apr 8, 202610 min
Semrush API Pricing: What Developers Pay in 2026
SEO

Semrush API Pricing: What Developers Pay in 2026

Semrush API access requires the Advanced plan ($549/mo, $455.67/mo annually) plus a separate unit purchase. I break down what each endpoint costs, rate limits, and how it compares to Ahrefs, Moz, and DataForSEO.

Mar 24, 20268 min
How to Track Your SEO Progress Without Expensive Tools
SEO

How to Track Your SEO Progress Without Expensive Tools

You don’t need $99/month tools to track SEO. Learn how to monitor traffic, rankings, backlinks, and technical health using free tools like Search Console, GA4, and a simple Google Sheet.

Mar 4, 202611 min
How to Do an SEO Audit on Your Website: A Step-by-Step Guide
SEOTutorials

How to Do an SEO Audit on Your Website: A Step-by-Step Guide

A step-by-step guide to auditing your website SEO. Covers technical checks, on-page optimization, content analysis, backlinks, internal linking, and which tools you need to find and fix issues.

Mar 2, 202614 min
How to Do Keyword Research in 2026: Step-by-Step Guide
SEOTutorials

How to Do Keyword Research in 2026: Step-by-Step Guide

Learn how to do keyword research step by step, using both dedicated SEO tools and AI assistants like ChatGPT and Claude. Find low-competition keywords, analyze search intent, and build a content strategy that drives real organic traffic.

Feb 16, 202614 min

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The SEO and AI visibility software worth your money, and the ones that are not

Every week: which SEO and AI visibility tools actually move the needle, what they really cost when the intro discount ends, and which ones to skip. Written for people running their own marketing, not for engineers. No fluff, no daily spam.

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