Joonas Rotko · Founder, That Marketing Buddy
I assess SEO and marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Scrunch's current pricing page, product pages and developer documentation, MCP announcement and Agent Experience Platform pages, then assessed what those published limits mean for a buyer. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Scrunch right for you?
Scrunch monitors how AI platforms mention your brand and adds a second product, the Agent Experience Platform, which serves an AI-optimised copy of your pages to AI retrieval bots.
Starter is $300 a month ($250 a month billed annually) for 3 users, 350 custom prompts and 5 page audits. Growth is $500 a month ($417 annually) for 5 users, 700 prompts and 10 page audits, and Enterprise is custom. Every plan includes the MCP server.
It fits a brand or agency that wants monitoring and agent-facing delivery together. It fits poorly when you only need cheap prompt tracking, since several trackers start well below $300.
Who It's For
Who Scrunch is for (and who it isn't)
✓ Best for
- +Brands that want to act on AI visibility gaps. Beyond monitoring it offers page audits, site optimisation recommendations and an Agent Experience Platform that sits at the CDN and serves structured content to AI retrieval bots.
- +Teams that want assistants connected to visibility data. The official MCP server works with Claude, ChatGPT and Microsoft Copilot, uses your Scrunch sign-in and covers all plans. The docs list 51 MCP tools.
- +Teams that need agent traffic data. An Agent Traffic API and CDN integrations show which AI bots crawl your site.
× Consider something else if
- −You want the cheapest entry to AI visibility tracking. Starter is $300 a month. Other trackers start much lower for basic monitoring.Try Otterly.AI →
- −You want a lower-priced tracker with crawler logs and content tools. Promptwatch starts at $95 a month and lists crawler logs, content generation, MCP and API on every plan.Try Promptwatch →
- −You want a simple monitoring dashboard. Peec AI focuses on brand visibility across prompts with a narrower setup.Try Peec AI →
What You Can Do
What can Scrunch do?
Monitor prompts across AI platforms
Track presence, position, sentiment and citations for custom prompts across platforms such as ChatGPT, Perplexity, Gemini, Google AI Overviews, Meta AI and Microsoft Copilot.
Audit pages for AI readiness
Run page audits, then use site optimisation recommendations to fix what AI retrieval cannot read. Starter includes 5 audits and Growth 10.
Serve an agent-friendly version of your site
AXP intercepts AI retrieval traffic at the CDN (Akamai, Cloudflare or Vercel) and serves cleaned, structured pages without changing what humans see.
Ask an assistant about your data
Connect Claude, ChatGPT or Copilot to the MCP server to query visibility metrics and manage prompts.
AI, API & MCP
Does Scrunch Have an MCP Server, API and AI Features?
Scrunch offers an official MCP server, a documented API and an agent-facing delivery layer.
AI agent workflow
A safe agent workflow
Let an assistant read visibility, citation and agent traffic data and suggest prompts to add, then approve changes before they are made.
Approval boundary: The MCP server can create brands, prompts and competitors, so review write actions and scope access by brand.
MCP
officialOfficial MCP server, all plans
Connects through OAuth to Claude, ChatGPT and Microsoft Copilot with about five minutes of setup.
Introducing Scrunch MCP →API
officialPublic developer API
Documented at developers.scrunch.com, with an llms.txt index.
Scrunch developer docs →Pricing
How much does Scrunch cost?
Scrunch starts at $300/month, or about $250/month billed annually.
| Plan | USD; annual billing about 17% off |
|---|---|
| Starter | $300/mo |
| GrowthPopular | $500/mo |
| Enterprise | Custom |
Scrunch lists Starter, Growth and Enterprise. Annual billing takes about 17% off, and extra user seats cost $25 a month each. Starter has a 7-day free trial with no credit card, while Growth and Enterprise need a demo. Earlier records showed a Core plan at $250 a month, which the current page no longer matches.
What each plan includes
Starter: 3 users, 350 custom prompts, 5 page audits. Growth: 5 users, 700 custom prompts, 10 page audits. Enterprise adds SSO, a dedicated API and a dedicated team.
Platforms tracked
The product page says eight platforms are covered and names ChatGPT, Perplexity, Gemini, Google AI Overviews, Meta AI and Microsoft Copilot. An earlier record listed four platforms on the entry plan, so confirm platform coverage per plan.
AXP pricing
The AXP page shows no separate pricing. Ask sales whether it is included in a plan or priced apart.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want a lower entry price with crawler logs
Promptwatch
Promptwatch starts at $95 a month and lists MCP, API, crawler logs and content generation.
Trade-off: It has no CDN-level agent delivery layer like AXP.
Explore Promptwatch for this use case →If you want a cheap way to start monitoring
Otterly.AI
Otterly lists a lower starting price for prompt monitoring and has an official MCP server.
Trade-off: It focuses on monitoring rather than agent delivery.
Explore Otterly.AI for this use case →If you want a simple brand visibility dashboard
Peec AI
Peec AI keeps setup narrow, tracking brand visibility across prompts.
Trade-off: Check its site-audit and agent-delivery coverage first.
Explore Peec AI for this use case →Downsides
Limitations to consider before subscribing
High entry price
Starter is $300 a month, or about $250 billed annually, with no free plan.
Growth needs a demo
Only Starter has a self-serve trial, so the $500 plan cannot be tried alone.
AXP terms are unclear
The AXP page shows no plan gating or price, and it needs CDN access.
Write-capable MCP
The MCP server can create brands, prompts and competitors, so access needs review.
Old plan records differ
Earlier records showed a $250 Core plan and four tracked platforms, which do not match the current pages.
My Recommendation
Should You Choose Scrunch?
Shortlist Scrunch if you want AI search monitoring, page audits and an agent-facing delivery layer from one vendor and can budget $300 a month or more.
Choose Promptwatch for lower cost with crawler logs, Otterly.AI for the cheapest monitoring, or Peec AI for a simple dashboard.
What to check during the trial
- –Start the Starter trial and add your real prompts.
- –Confirm which platforms your plan tracks.
- –Ask whether AXP is included and what CDN setup it needs.
- –Test the MCP server with read questions before any write action.
FAQ
Frequently asked questions about Scrunch
Starter is $300 a month or about $250 a month billed annually. Growth is $500 a month or about $417 annually. Enterprise is custom, and extra seats cost $25 a month.
Yes. Starter has a 7-day free trial with no credit card. Growth and Enterprise require a demo.
Yes. It is official, works with Claude, ChatGPT and Microsoft Copilot, and is included on all plans.
The Agent Experience Platform serves an AI-optimised copy of your pages to AI retrieval bots at the CDN, while human visitors see the normal site.
Sources & References (4)
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