This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
The Verdict
Is Encharge right for you?
Encharge positions itself as the email automation platform built specifically for SaaS companies. But with a $99 monthly starting price and limited ecommerce features, it's targeting a very specific slice of the market.
Encharge is email marketing automation designed specifically for SaaS businesses, with deep integrations for Stripe, Chargebee, and HubSpot. The $99 monthly entry point is steep compared to general email platforms, but the SaaS-specific features justify the cost if you need them.
This is premium pricing for premium SaaS features. If you're running a subscription business and need sophisticated user journey tracking, it's worth the cost. For general email marketing, you can do much better for much less.
Why I'm covering this
I'm covering Encharge because it represents a clear example of vertical specialization in email marketing. While most platforms try to serve everyone, Encharge's SaaS-only focus creates both its biggest strength and limitation.
Personalize This Review
Are you switching from something?
I'll compare what you gain and lose.
Who It's For
The right fit (and the wrong one)
✓Best for
- +SaaS Companies Built-in Stripe and Chargebee integrations make trial conversion and churn prevention seamless
- +Product-Led Growth Teams Event-based segmentation tracks user behavior inside your app to trigger targeted campaigns
- +Marketing Operations Professionals Advanced automation flows with conditional logic and custom objects for complex customer journeys
- +Agencies Managing SaaS Clients Multiple client accounts with unlimited team members and dedicated support channels
- +SaaS product managers running freemium or trial-based business models Built specifically for tracking user behavior in SaaS products and automating trial conversion sequences based on feature usage
- +Marketing ops teams at B2B SaaS companies with complex customer journeys Excels at creating sophisticated automation workflows triggered by specific user actions and integrating with existing sales and payment stack
- +Customer success managers at subscription software companies Perfect for automating onboarding sequences and retention campaigns based on actual product usage patterns and subscription events
- +Marketing agencies specializing in SaaS client acquisition and retention Case studies show agencies saving hours per month with templates and workflows designed specifically for SaaS customer lifecycle management
✗Skip this if
- −Small Budget Operations $99 minimum makes this 3-5x more expensive than general email platforms like MailerLite or Moosend
- −Ecommerce Stores Limited ecommerce features compared to dedicated platforms like Omnisend or Klaviyo
- −Simple Newsletter Publishers Overkill if you just need to send weekly updates to subscribers
- −Non-SaaS Businesses Most features are built around subscription business models and won't apply
- −Solo consultants or service providers sending simple newsletters $99/month minimum is overkill for basic email marketing without behavioral tracking needsTry Kit →
- −E-commerce store owners focused on promotional emails and cart abandonment Built for SaaS behavioral tracking, not e-commerce workflows like browse abandonment or purchase follow-upsTry Klaviyo →
- −Bloggers and content creators building email lists for audience engagement Behavioral automation features are unnecessary complexity when you just need simple broadcast and welcome sequencesTry beehiiv →
Consider instead
ActiveCampaign
Klaviyo
MailerLiteFeatures
What can Encharge do?
The visual flow builder is Encharge's centerpiece, letting you create complex automation sequences with drag-and-drop simplicity. You can trigger flows based on user actions in your app, email engagement, billing events, or time delays. The conditional logic is particularly strong - you can create different paths based on user attributes, behavior patterns, or subscription status.
Event-based segmentation sets Encharge apart from general email platforms. Send events from your SaaS app through their API, and you can segment users by specific actions: which features they've used, how many times they've logged in, or where they got stuck in your onboarding. This level of product integration typically requires custom development with other platforms.
The SaaS integrations are where you really see the specialization. Connect Stripe and automatically trigger trial expiration emails, payment failure sequences, or upgrade campaigns. The HubSpot two-way sync means sales and marketing data stays aligned without manual work. These aren't afterthought integrations - they're core features built for subscription business workflows.
A/B testing works at both the email and flow level, so you can test entire customer journeys, not just individual messages. The built-in templates are all designed for SaaS use cases: onboarding sequences, feature adoption campaigns, and churn prevention flows with pre-written copy that follows SaaS best practices.
Email Automation
SaaS Integrations
User Tracking
Team Collaboration
UX & Support
Is Encharge easy to use?
Based on G2 reviews and case studies, users consistently praise Encharge's interface for being intuitive despite its power. The flow builder uses familiar drag-and-drop mechanics, and the segmentation interface lets you build complex conditions without technical knowledge. Several reviews mention the learning curve is gentler than enterprise platforms like HubSpot or Marketo.
Support quality appears to be a major strength. All plans include live chat support, Premium plans add Slack support, and Enterprise customers get dedicated account managers. User reviews frequently highlight the responsiveness and technical knowledge of the support team. The onboarding process is hands-on for larger accounts, with dedicated setup sessions.
The platform's documentation is comprehensive, with a dedicated developer section and API references. The Encharge MCP server provides integration with AI assistants like Claude and ChatGPT, though it's community-built and may lag product updates.
Pricing
How much does Encharge cost?
Encharge starts at $99/month. No free plan, but there’s a 14-day free trial.
Encharge Pricing Analysis
vs. 36 email marketing toolsPremium pricing for email marketing tools
More expensive than 96% of email marketing tools on That Marketing Buddy's database.
Encharge starts at $99/month (monthly billing) or $79/month billed annually for up to 2,000 subscribers on the Growth plan. Premium plans cost $159/month or $129/month billed annually for the same subscriber count. Enterprise pricing is custom for over 50,000 subscribers.
This pricing puts Encharge in a completely different category than general email platforms. You're paying 3-5x more than MailerLite or Moosend , but getting SaaS-specific features that would cost thousands in custom development elsewhere. The value equation works if you need event-based automation, billing integrations, and advanced user tracking.
The 14-day free trial lets you test the full platform before committing. Email sending limits scale with your plan - Growth includes 10x your subscriber count in monthly sends, Premium bumps it to 12x. Save 20% by paying annually across all plans.
| Plan | Monthly |
|---|---|
| Growth | $99/mo |
| Premium | $159/mo |
| Enterprise | Custom |
External Ratings
What reviewers say about Encharge
0"I can assure you that Encharge is like having two full-time interns. This makes me focus 100% on analyzing the data and growing the marketing area much faster."
Landbot case study"We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge."
Confect case study"Switching to Encharge was a total relief!! Things that used to be hours to create now can be done in minutes. Really! It's a great time saver."
ZEWS agency case study"Encharge was the only tool specialized in SaaS companies that provides advanced workflows and deep integration with HubSpot."
CLEARED4 case study"We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success."
Samdock case studyDownsides
What's wrong with it
High Entry Price
$99 monthly minimum makes this 3-5x more expensive than general email platforms
SaaS-Only Focus
Limited value for non-subscription businesses or traditional ecommerce stores
No Free Plan
Only offers a 14-day trial, no ongoing free tier like competitors
Limited Ecommerce Features
Missing product recommendations, abandoned cart recovery, and other ecommerce-specific automation
Steep Learning Curve
Advanced features require time investment to set up properly
Buddy's Take
The main barrier is cost - you're paying premium prices for SaaS-specific features that most businesses don't need. If you're not running a subscription business or don't need sophisticated user behavior tracking, the investment doesn't make sense. The platform excels at what it's designed for but offers poor value outside its target market.
FAQ
Frequently asked questions
Yes, if you're running a SaaS business that needs event-based automation and billing integrations. The cost becomes insignificant if it improves trial conversion rates or reduces churn.
Not recommended. While technically possible, Encharge lacks ecommerce-specific features like product recommendations and abandoned cart recovery that dedicated platforms provide.
14 days of full access to all features. No credit card required to start, but you'll need to upgrade before the trial ends to keep your data.
Visual flow builder, behavior-based emails, basic integrations like Stripe and Zapier, unlimited team members, and live chat support for up to 2,000 subscribers.
No for basic automation. The visual interface handles most needs. You'll need developer help only for custom API integrations or complex event tracking setup.
Plans are based on total subscribers, not active users. Email sending is calculated as 10x-12x your subscriber count monthly, depending on your plan.
Yes. Native integrations with HubSpot and Salesforce on Premium plans. Growth plans can connect via Zapier or webhooks.
You'll be upgraded to the next tier automatically. Encharge uses your subscriber count to determine billing, so overages are handled by plan upgrades.
The pricing jumps are steep and the starter tier is expensive for what you get.
Encharge is best for: SaaS product managers running freemium or trial-based business models; Marketing ops teams at B2B SaaS companies with complex customer journeys; Customer success managers at subscription software companies; Marketing agencies specializing in SaaS client acquisition and retention.
Strong API foundation and actively shipping AI features, though still building out the AI stack.
Solid data portability but you'll lose the behavioral tracking setup when switching away.
Encharge starts from $99/month. There is a 14-day free trial.
Ready to try Encharge?
Start your 14-day free trial and see if the SaaS-specific features justify the premium price
Start Free Trial →
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.