Joonas Rotko · Founder, That Marketing Buddy
I spent 10+ years buying marketing software for my own agency and its clients, so I know which tools earn their monthly fee and which ones quietly drain it. Now I check the prices and the claims on this site myself.
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The Verdict
Is Keyword.com right for you?
Keyword.com tracks Google rankings and AI search visibility in one dashboard, verified down to the ZIP code with a third-party accuracy system called Spyglass. Plans start at $3/month for 50 keywords, and pricing scales by keyword count, not by how many clients you manage. If you run an agency juggling a dozen client accounts, that pricing model alone stands out.
Keyword.com is a dedicated rank tracker that also monitors brand visibility across ChatGPT, Perplexity, Gemini, and six other AI engines. It's built for SEO agencies, in-house teams, and enterprise programs that need verified ranking data and white-label reports, not a full SEO suite with keyword research or backlink analysis.
At $3/month to start, with a real MCP server and REST API on every plan, it's a reasonable pick if rank tracking is the gap in your current stack.
It does one job (accurate rank and AI visibility tracking) really well, but you'll still need another tool for keyword research and backlinks.
Why I'm covering this
Keyword.com prices by keyword count, not by client or seat, which flips the usual agency SEO tool math. Combined with a free MCP server on every plan, it's a rare case of cheap and API-friendly in the same product.
Who It's For
Who Keyword.com is for (and who it isn't)
✓Best for
- +SEO agencies managing multiple client accounts Pricing is based on keyword volume, not number of clients or users, so you can add unlimited projects and unlimited team seats without the per-client fees that pile up on agency-tier plans elsewhere.
- +In-house SEO teams reporting to leadership Automated ranking change and traffic-impact reports plus AI visibility data give stakeholders a clear before/after story without manual spreadsheet work.
- +Teams already tracking AI search visibility manually Ten AI engines (ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Grok, Copilot, Mistral, and both Google AI Overviews and AI Mode) are covered under one credit-based add-on instead of piecing together separate tools.
- +Developers building custom SEO dashboards The Rank Tracker API and a 56-tool MCP server, free on every plan, let you pull ranking and share-of-voice data straight into Claude, Cursor, or your own internal tools.
✗Skip this if
- −Solo bloggers wanting one all-in-one SEO tool There's no keyword research tool, content optimization, or backlink analysis here, so you'll be running Keyword.com alongside something like Ahrefs or Semrush anyway.
- −Anyone tracking AI visibility at high volume on a tight budget AI Visibility runs on credits, and heavy prompt tracking across many clients can push your add-on spend well past the base plan price.
- −Teams that need technical SEO audits Site crawling and technical issue detection aren't part of the product. Pair it with a dedicated crawler like Screaming Frog if that's a requirement.
- −Teams needing an all-in-one SEO suite with backlink analysis and content grading Keyword.com is explicitly a rank tracker and AI visibility tool, not a full SEO platform, so you'll need a separate tool for backlinks, site audits, and content optimization.Try Semrush →
Consider instead
SE Ranking
SurferSEO
SemrushFeatures
What can Keyword.com do?
The Spyglass system is the reason agencies trust the ranking numbers. Keyword.com verifies its own accuracy through a third party and tracks rankings down to the city and ZIP code using what it describes as millions of residential IPs, which matters if you're reporting local rankings to a client who can see their own search results looking different. That level of location granularity is not something every rank tracker bothers to build.
AI visibility tracking is the newer half of the product, and it's more thorough than a bolt-on feature. Ten engines are covered, from the obvious ones (ChatGPT, Gemini, Perplexity) to less commonly tracked ones like Mistral and DeepSeek, plus both flavors of Google's AI search (Overviews and AI Mode). Citation analysis and sentiment scoring go a step further than simple mention counting, showing which sources AI engines actually cite and how they describe a brand.
The developer surface is where Keyword.com separates itself from most rank trackers in this price range. A dedicated Rank Tracker API and AI Visibility API cover programmatic access, and the MCP server ships with 56 tools covering projects, keywords, rankings, Share of Voice, anomaly detection, and AI Visibility metrics, all free on every plan including the $3/month tier. That's an open door for anyone wanting to query 'what changed this week' from Claude Code or Cursor instead of opening a dashboard.
Reporting rounds things out with automated white-label reports connecting ranking changes to estimated traffic impact, plus a Looker Studio connector and Zapier/Make/n8n integrations for teams that already have reporting pipelines built elsewhere.
Rank Tracking
AI Visibility
Agency & Reporting Tools
Developer & Automation
UX & Support
Is Keyword.com easy to use?
Reviews on G2 and testimonials on Keyword.com's own site point to fast setup as a recurring theme. SEO consultant Steve Toth described adding new keyword batches as opening a tab, pasting in keywords, and being done, which lines up with the bulk upload feature built for agencies onboarding new clients quickly.
Support is listed as available seven days a week across all plans, which is a reasonable commitment for a tool priced from $3/month. I didn't find granular detail in the research on response times or support channels, so I'd treat that claim as directionally true rather than fully verified until you test it yourself during the trial.
G2 has awarded Keyword.com both a Best Estimated ROI badge and a High Performer badge, with an overall rating of 4.7 out of 5, which is a strong signal for a tool competing against much larger, better-funded SEO platforms.
Pricing
How much does Keyword.com cost?
Keyword.com starts at $3/month. That's 95% below median for SEO Software. No free plan, but there’s a 14-day free trial.
Keyword.com Pricing Analysis
vs. 73 SEO toolsBelow average for SEO tools
Cheaper than 100% of SEO tools on That Marketing Buddy's database.
Keyword.com's entry point is $3/month billed annually ($4/month on monthly billing) for the Search Visibility plan, covering 50 keywords with Google-only tracking. The 360° Visibility plan, marked as most popular, runs $26/month billed annually ($33/month monthly) for 1,000 keywords plus 15 AI Visibility credits, bundling Google and AI search tracking together. A standalone AI Visibility plan starts at $7.83/month billed annually ($9.80/month monthly) for 20 credits if you only want AI search monitoring without full rank tracking.
The pricing structure itself is the interesting part: it scales by keywords tracked, not by number of clients or team seats, and every tier includes unlimited projects, unlimited domains, and unlimited users. For an agency running many small client accounts, that's a meaningfully different cost curve than tools that charge per client or per user. A Custom plan exists for unlimited keywords and credits, starting from $490/month, aimed at large enterprise programs.
Where costs can creep up is the AI Visibility credit system. Credits get consumed by prompts tracked across engines, so an agency monitoring AI visibility for a dozen clients across ten AI engines will burn through credits faster than the base tier covers, pushing real-world cost above the advertised starting price. The 14-day free trial (no credit card, 100 keywords and 20 credits included) is generous enough to test whether your actual usage fits a lower tier before committing.
| Plan | Monthly |
|---|---|
| Search Visibility | $3/mo |
| 360° Visibility (Recommended) | $26/mo |
| AI Visibility | $7.83/mo |
| Custom Plan | $490/mo |
External Ratings
What reviewers say about Keyword.com
Aggregated from 1 platform
Keyword.com holds a 4.7/5 average rating across 0 reviews on G2.
"With Keyword.com, I just open a new tag, dump in my keywords, and it's done. It's so much faster and more nimble than any other tool."
Steve Toth, SEO Consultant, SeoNotebook.com"After using Keyword.com, we saw a big revenue jump over 12 months. In terms of SEO revenue, we went from about $1 million to about $3 million after one year."
Mark McDowell, Primal Digital Agency"With Keyword.com's AI Rank Tracker, I can finally see how my site shows up on ChatGPT and Perplexity. Awesome tool!"
Dmytro Sokhach, Editorial.Link"You won't find a better keyword ranking tool than Keyword.com. The accuracy of the results are superb, and significantly better than any other keyword ranking tool I've ever used."
Matt Ross, Hozio Digital Marketing AgencyDownsides
What's wrong with Keyword.com
No keyword research or backlink tools
Keyword.com tracks rankings and AI visibility but doesn't help you find new keywords or analyze backlinks, so agencies still need a second tool like Ahrefs or Semrush for that side of SEO.
AI Visibility runs on a credit system
Prompts tracked across 10 AI engines consume credits, and agencies monitoring AI visibility for many clients can burn through a plan's included credits faster than expected.
Full white-label reporting costs extra
A custom ViewKey branded domain for client-facing reports is listed as an add-on rather than bundled into the base plans.
Enterprise scale jumps to a steep price point
The Custom plan for unlimited keywords and credits starts at $490/month, a large jump from the $26/month 360° Visibility tier for teams that outgrow the standard limits.
No technical SEO audit or site crawler
There's no built-in crawler for technical issue detection, so pair it with a dedicated tool like Screaming Frog if site audits are part of your workflow.
Are these dealbreakers?
None of these are dealbreakers if rank tracking and AI visibility are the specific gap in your stack. But if you're shopping for one tool to replace your entire SEO toolkit, keyword research and backlinks aren't part of the deal here.
Ready to try Keyword.com?
Track Google rankings and AI search visibility from one dashboard, starting at $3/month.
Start Free Trial →FAQ
Frequently asked questions about Keyword.com
Yes. The 360° Visibility plan combines both in one dashboard, tracking Google rankings plus brand mentions, citations, and sentiment across 10 AI engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Pricing is based on the number of keywords tracked, not the number of clients or users. Every plan includes unlimited projects, domains, and team seats, so adding a new client account doesn't add a new per-client fee.
Yes, a 14-day free trial with no credit card required, including 100 keywords and 20 AI Visibility credits to test both rank tracking and AI visibility monitoring.
Yes, a native MCP server with 56 tools is free on every plan, letting you query rankings, Share of Voice, and AI visibility data directly from Claude Code, Cursor, or Codex.
Keyword.com is a dedicated rank and AI visibility tracker, not a full SEO suite. It doesn't include keyword research or backlink analysis, but it focuses that narrower scope on tracking accuracy and agency reporting.
Yes, white-label reports and dashboards are included, with an optional branded ViewKey domain add-on for a fully client-facing experience.
Yes, a Rank Tracker API and an AI Visibility API both provide programmatic access for building custom dashboards or feeding data into internal reporting pipelines.
Pricing scales by keywords and AI credits rather than by seats or clients, which is unusually fair for agencies managing multiple accounts, but the credit-based AI Visibility model adds a layer of guesswork.
Keyword.com is best for: SEO agencies managing multiple client accounts; In-house SEO teams reporting to leadership; Teams already tracking AI search visibility manually; Developers building custom SEO dashboards.
Keyword.com is one of the more AI-forward tools in this category right now, with a native MCP server, AI visibility tracking across 10 engines, and citation/sentiment analysis baked in.
Data portability is solid thanks to a documented REST API and CSV imports, though there's no mention of a one-click migration tool for pulling historical rank data out.
Keyword.com starts from $3/month. There is a 14-day free trial.
Sources & References (3)
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.