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ValueSERP

ValueSERP MCP Server

Yes. ValueSERP has a community-built MCP server, hosted at github.com/Incorporo/valueserp-googlesearch-mcp.

COMMUNITY MCP✓ alivePublic APIOpenAPI spec
MCP status verified 2026-05-21Agent-readiness 5/10
Data from Buddy's database, auto-rechecked weekly

What is the ValueSERP MCP server?

The ValueSERP MCP server lets Claude, Cursor, Codex, and other MCP-compatible clients query keyword data, backlink profiles, SERP positions, and site-audit results without leaving the editor. The server is community-built. Expect occasional drift from the source tool and check the README before depending on it for production agents.

Three things you actually do with it: ask Claude to summarise this week's ranking shifts, have Cursor draft on-page fixes from a fresh site audit, and let Codex compare your backlink profile to a named competitor.

ValueSERP also has a public REST API at trajectdata.com. Use the API for scheduled jobs and custom dashboards. Use the MCP server when an LLM is in the loop.

For the rest of the picture see the full coverage on this tool..

Inside Claude / Cursor / Codex

What you can build with the ValueSERP MCP

Illustrative workflow examples. Exact tool names, parameters, and outputs come from ValueSERP's MCP server schema — check the docs for the live surface.

valueserp-mcp
>Show me my top 10 keywords by traffic this month
valueserp.get_top_keywords({ limit: 10 })
TOP 5 KEYWORDS · LAST 30 DAYS
marketing automation12,400 visits
email marketing software8,920 visits
seo tools 20266,310 visits
best crm small business4,580 visits
mcp marketing tools2,140 visits
Scale to top 50? Just ask.
valueserp-mcp
>Which competitors rank for keywords I'm losing positions on?
valueserp.compare_competitor_overlap()
LOSING POSITIONS · 3 KEYWORDS
marketing automation tools→ rival.com (#3)
best email marketing 2026→ competitor.io (#1)
ai marketing assistant→ newentrant.ai (#5)
Want a full SERP gap report?
valueserp-mcp
>Audit my newest blog post and flag low-effort SEO fixes
valueserp.audit_url({ url: "mysite.com/post" })
QUICK WINS · 3 FOUND
Missing meta descriptionfix in 30s
H1 doesn't match target keywordfix in 1m
No internal links to top pagesfix in 2m
TMB SCORE FOR ValueSERPMCP: CommunityAgent fit: 5/10

How to connect ValueSERP MCP to Claude Desktop

Add this block to ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows), then restart Claude Desktop. Cursor and Codex use a similar schema.

{
  "mcpServers": {
    "valueserp": {
      "command": "npx",
      "args": ["-y", "<server-package-name>"],
      "env": {
        "VALUESERP_API_KEY": "your-api-key-here"
      }
    }
  }
}
// Server source: https://github.com/Incorporo/valueserp-googlesearch-mcp
// Check the server's README for the exact "command" and required env vars.

Some MCP servers require an API key. Check the source page for setup: github.com/Incorporo/valueserp-googlesearch-mcp.

Does ValueSERP MCP cost extra?

Community (free)

The ValueSERP MCP server is community-built — free to run, but you still pay for your ValueSERP subscription.

  • Community MCPs are normally self-hosted from a GitHub repo. There's no extra license fee.
  • Your ValueSERP account still needs whatever plan is required to access the data the MCP server queries.
  • Trade-off: zero MCP cost, but no guarantee it'll keep working when ValueSERP changes their UI or API.
MCP cost
Free (self-hosted)
Subscription required
Yes (your tool plan)
Maintained by
Community

ValueSERP also publishes a REST API

ValueSERP publishes an API, but per-tier gating wasn't extracted automatically.

Auth method
SDK languages
OpenAPI spec
Webhooks
Structured outputs
See ValueSERP API page

What you can do with ValueSERP from an AI agent

Three shapes of agent workflow. Pick the row that matches how you actually use Claude / Cursor / Codex day to day.

INDIE / SOLO

Skip the dashboard, ask Claude

  • "What keywords moved this week?" answered in seconds
  • Quick one-off questions without leaving the editor
  • Pipe ValueSERP data into your personal notes / docs without writing a script
Effort: 30 seconds — paste the config, restart Claude
AGENCY

Run client analysis at agent speed

  • Hand the MCP server to your team — every consultant can ask Claude about any client's ValueSERP account
  • Multi-account workflows without context-switching the ValueSERP UI
  • Reports you'd normally spend hours on, done before standup
Effort: An afternoon — set up auth per client
IN-HOUSE TEAM

Production agent workflows

  • Embed in your internal Codex / Cursor agents that triage ValueSERP data daily
  • Combine with other MCP servers in a multi-step agent chain
  • Constrain agents to read-only roles to keep production ValueSERP safe
Effort: Days — security review + role config

Limits and gotchas

  • Community MCP — not maintained by ValueSERP. Check the README and last-update date before depending on it.
  • Fallback: the REST API works for any flow the MCP server doesn't cover.
  • OpenAPI spec is published — easy to validate which endpoints the MCP server actually exposes vs the full API surface.
  • Rate limits: MCP calls count against your underlying ValueSERP API quota. Burst usage from a curious agent can drain a daily allowance fast.
5/10

Agent-readiness verdict

Moderate agent-fit with community support. ValueSERP offers a public API with OpenAPI spec and a community MCP server, making it usable in Claude workflows, but lacks official MCP hosting, multiple SDKs, and structured outputs that would enable seamless agentic parsing. The missing native integrations and absence of webhooks limit real-time automation capabilities.

MCP server availablePublic API with docsOpenAPI/Swagger spec published

Scored 2026-06-07 by Joonas (TMB).

ValueSERP MCP & API FAQ

Is the ValueSERP MCP server official?+
No — it's a community build, not maintained by ValueSERP. Expect occasional drift and check the README before depending on it for production agents.
Can I use the ValueSERP MCP with Cursor or Codex?+
Yes — MCP is a protocol, not Claude-specific. Any MCP-capable client (Cursor, Codex, Windsurf, Zed) can use the same server config with minor path adjustments.
Does ValueSERP have a public API?+
Yes — public REST API at trajectdata.com/serp/value-serp-api.
Does ValueSERP publish an OpenAPI / Swagger spec?+
Yes — valueserp.com/openapi.json. Auto-generate typed clients from it.

Sources

Data verified by Joonas on the dates shown. MCP server status auto-rechecked weekly.

Joonas Rotko
Joonas RotkoAuthor & Founder of That Marketing Buddy

10+ years in digital marketing. I review marketing software for AI-stack fit: real pricing, MCP and API support, and how cleanly each tool drops into an AI agent workflow, cross-checked against verified data and real user feedback.

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