ValueSERP MCP server: setup, pricing & agent-readiness

How to connect ValueSERP MCP to Claude Desktop

Add this block to ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows), then restart Claude Desktop. Cursor and Codex use a similar schema.

{
  "mcpServers": {
    "valueserp": {
      "command": "npx",
      "args": ["-y", "<server-package-name>"],
      "env": {
        "VALUESERP_API_KEY": "your-api-key-here"
      }
    }
  }
}
// Server source: https://github.com/Incorporo/valueserp-googlesearch-mcp
// Check the server's README for the exact "command" and required env vars.

Some MCP servers require an API key. Check the source page for setup: github.com/Incorporo/valueserp-googlesearch-mcp.

Does ValueSERP MCP cost extra?

Community (free)

The ValueSERP MCP server is community-built — free to run, but you still pay for your ValueSERP subscription.

Community MCPs are normally self-hosted from a GitHub repo. There's no extra license fee.
Your ValueSERP account still needs whatever plan is required to access the data the MCP server queries.
Trade-off: zero MCP cost, but no guarantee it'll keep working when ValueSERP changes their UI or API.

MCP cost

Free (self-hosted)

Subscription required

Yes (your tool plan)

Maintained by

Community

ValueSERP also publishes a REST API

ValueSERP publishes an API, but per-tier gating wasn't extracted automatically.

API docs

trajectdata.com/serp/value-serp-api

Auth method

unknown

SDK languages

—

OpenAPI spec

yes

Webhooks

—

Structured outputs

—

See ValueSERP API page

What you can do with ValueSERP from an AI agent

Three shapes of agent workflow. Pick the row that matches how you actually use Claude / Cursor / Codex day to day.

INDIE / SOLO

Skip the dashboard, ask Claude

"What keywords moved this week?" answered in seconds
Quick one-off questions without leaving the editor
Pipe ValueSERP data into your personal notes / docs without writing a script

Effort: 30 seconds — paste the config, restart Claude

AGENCY

Run client analysis at agent speed

Hand the MCP server to your team — every consultant can ask Claude about any client's ValueSERP account
Multi-account workflows without context-switching the ValueSERP UI
Reports you'd normally spend hours on, done before standup

Effort: An afternoon — set up auth per client

IN-HOUSE TEAM

Production agent workflows

Embed in your internal Codex / Cursor agents that triage ValueSERP data daily
Combine with other MCP servers in a multi-step agent chain
Constrain agents to read-only roles to keep production ValueSERP safe

Effort: Days — security review + role config

Limits and gotchas

Community MCP — not maintained by ValueSERP. Check the README and last-update date before depending on it.
Fallback: the REST API works for any flow the MCP server doesn't cover.
Auth flow: MCP servers usually inherit the underlying API auth method (unknown). Expect to configure that on first install.
OpenAPI spec is published — easy to validate which endpoints the MCP server actually exposes vs the full API surface.
Rate limits: MCP calls count against your underlying ValueSERP API quota. Burst usage from a curious agent can drain a daily allowance fast.

5/10

Agent-readiness verdict

Moderate agent fit with community support. ValueSERP has a public API with OpenAPI spec and a community-built MCP server, which enables Claude integration through third-party channels. The lack of official MCP hosting and missing structured outputs limit seamless agentic workflows compared to first-class integrations.

MCP server availablePublic API with docsOpenAPI/Swagger spec published

Scored 2026-05-21 by Joonas (TMB).

ValueSERP MCP & API FAQ

Is the ValueSERP MCP server official?+

No — it's a community build, not maintained by ValueSERP. Expect occasional drift and check the README before depending on it for production agents.

Can I use the ValueSERP MCP with Cursor or Codex?+

Yes — MCP is a protocol, not Claude-specific. Any MCP-capable client (Cursor, Codex, Windsurf, Zed) can use the same server config with minor path adjustments.

Does ValueSERP have a public API?+

Yes — public REST API at trajectdata.com/serp/value-serp-api, auth via unknown.

Does ValueSERP publish an OpenAPI / Swagger spec?+

Yes — valueserp.com/openapi.json. Auto-generate typed clients from it.

Sources

ValueSERP official site: https://www.valueserp.com
MCP server page: https://github.com/Incorporo/valueserp-googlesearch-mcp
API docs: https://trajectdata.com/serp/value-serp-api/

Data verified by Joonas on the dates shown. MCP server status auto-rechecked weekly.

ValueSERP MCP Server

What is the ValueSERP MCP server?

What you actually do with the ValueSERP MCP