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Google Search Console Now Shows Your AI Search Visibility

Google's new Search Console report reveals how often your pages surface in AI Overviews and AI Mode. It measures presence, not clicks. Here's how to read it.

Joonas RotkoJoonas RotkoUpdated Jun 3, 20263 min read
Updated regularly
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TL;DR

Google launched dedicated Generative AI performance reports in Search Console on June 3, 2026. You can now see how often your pages appear inside AI Overviews, AI Mode, and Discover's AI features, split by page, country, device, and date. The catch: it counts impressions only. You learn that AI surfaced your content, not whether anyone clicked through.

Background

Until now, Search Console folded AI feature impressions into the overall Performance report with no way to pull them out. If your page got quoted inside an AI Overview, that data hid inside one big number.

The new report gives that visibility its own view, sitting under Performance, then Search results, then Generative AI, with a separate version under Discover. It carries a Beta label.

Google is rolling it out to a subset of sites first, then widening access. The announcement came from Hillel Maoz (Search Ecosystem Engineering Manager) and Moshe Samet (Product Manager Lead, Search Console), who noted more metrics may arrive over time.

One thing the official post does not mention: separately, outlets including Search Engine Land report Google is testing a toggle that lets sites block their content from AI responses. That is a different feature, still in testing, not part of this report launch.

What This Means for You

Here's the practical read for anyone running a site, whether that's a Denver dentist's local pages or a B2B SaaS company tracking demand-gen content.

  • Where to look: Open Search Console, go to Performance, then Search results, and find the new Generative AI (Beta) view. Check Discover for its own version. If you do not see it yet, you are not in the rollout group. Wait it out.
  • The Pages tab is the gold. It shows which of your URLs AI actually pulls from. That tells you what kind of content earns a spot in an AI answer, so you can make more of it.
  • No clicks means you measure presence, not payoff. The report tells you AI showed your page. It will not tell you whether that sent a single visitor. To estimate impact, you have to read it next to your overall Performance numbers and infer.
  • Watch country and device splits. A US ecommerce brand and a UK consultancy can see very different AI visibility for the same page. The breakdowns let you spot where you are winning the AI surface and where you are invisible.

My Take

This is Google putting a number on the thing AI-native marketing is built around: AI visibility is now its own game, separate from blue-link rankings, and measurable. But notice what is missing. Impressions, no clicks. Google will happily show you that ChatGPT-style answers quoted your content, then stay quiet on whether that quote earned you anything.

For now this is a vanity-adjacent metric with real diagnostic value. Treat it as "is my content even in the room," not "is it making me money." The click data, if it ever comes, is the part that actually matters. The bigger signal is strategic. If Google is building reports for AI visibility, AI visibility is where the next fight is.

The brands that win it will be the ones whose content is structured to be quoted, and whose tools are built to feed AI agents in the first place. Worth getting ahead of now, while the report is still in Beta and most people are ignoring it.

Sources

Joonas Rotko

Joonas Rotko

Author & founder of That Marketing Buddy

I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.