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Blotato

Blotato API

Yes. Blotato has a documented REST API at help.blotato.com/api/start for programmatic social content creation and multi-platform publishing, though the public docs are thin on auth and SDK details. See help.blotato.com/api/start for the full reference.

Auth: OAuth or API keyMCP also availableLLMs: Claude (Desktop/Web), Claude Code, n8n
Open API docsTry Blotato
Public REST API documentedAgent-readiness 6/10
Facts verified 2026-07-13

What is the Blotato API?

Blotato's public API is documented at help.blotato.com/api/start and covers the same content-creation and multi-platform publishing capabilities as the MCP server. It's the underlying layer that MCP wraps, so anything the agent tools do, you can theoretically build directly against the REST endpoints.

The documentation gaps are the problem. The research shows no published OpenAPI spec, no listed SDKs in any language, and no confirmed auth scheme in the public docs (MCP uses OAuth or an API key, but the API auth field comes back null). Webhook support is also unconfirmed, so you can't count on event-driven callbacks.

For most people, the MCP server is the better entry point than raw API integration. The API exists and is real, but with no SDK and thin published auth details, you're doing more legwork than the MCP route needs. Build direct only if you're embedding Blotato inside your own product.

For the broader picture: Blotato review, full pricing breakdown, .

HOOK IT TO YOUR STACK

Real Blotato API calls you'll write

blotato-apirest
#Schedule a post across LinkedIn and X
POST/v1/posts
201 Created · 2 scheduled
LinkedInFri 14:00 EST
X / TwitterFri 14:00 EST
Approvalauto
blotato-apirest
#Get top posts by engagement this week
GET/v1/posts?sort=-engagement&period=7d
200 OK · top 5
MCP rundown thread4.2k
Pricing teardown2.8k
Tool comparison1.9k
blotato-apirest
#Pull mention stream for our brand
GET/v1/mentions?brand=tmb&since=24h
200 OK · 18 mentions
Positive sentiment12
Neutral5
Needs reply1
TMB SCORE FOR BlotatoAgent fit: 6/10
Read review →

Endpoints illustrative. Confirm exact paths against the live API docs before integrating.

Pricing, limits, and integration

No separate MCP or API tier exists. Access rides on your regular plan: Starter $29/mo (20 accounts, 1,250 credits), Creator $97/mo (40 accounts, 5,000 credits), or Agency $499/mo (28,000 credits), with a 7-day free trial. Watch the credit budget, since publishing at scale eats into the same pool your manual posting uses.

How much does the Blotato API actually cost?

Verify on docs

Blotato publishes an API, but per-tier gating wasn't extracted automatically.

  • Most likely scenario: API access is either included in all paid plans, or it's gated to higher tiers and we need to verify on the live docs page.
  • Until verified, treat the question "which plan unlocks the API" as open. Don't budget on the assumption it's free with the cheapest paid plan.

API at a glance

Auth method
OAuth or API key
SDK languages
—
OpenAPI spec
—
Webhooks
—
Structured outputs
—

Which AI clients can read Blotato data?

Not every AI assistant supports MCP natively. Here's the per-client picture for Blotato specifically.

ClientSupportNotes
Claude (Desktop/Web)Native MCPllms.txt states Blotato can be driven directly from Claude via its MCP server.
Claude CodeNative MCPllms.txt lists Claude Code as a supported client via MCP; multiple Claude Code guides published.
n8nNative MCPVendor states native n8n node available.

Blotato also has an MCP server

If you're wiring Blotato into Claude / Cursor / Codex, the MCP server is usually less code than the REST API.

See Blotato MCP page

What you can build with the Blotato API

Three personas, three different shapes of build. Pick the row that matches how you actually ship.

SOLO DEV / FOUNDER

Glue Blotato into your daily workflow

  • Pull a digest of fresh activity into your morning Slack
  • Trigger a one-off backfill when something looks off
  • Pipe data into your own SQLite for ad-hoc queries
Effort: A weekend, one Node or Python script
AGENCY / CONSULTANT

Sell Blotato reporting at scale

  • White-label Blotato data into client-branded dashboards
  • Run scheduled multi-account reports without logging into the Blotato UI
  • Cross-reference with the rest of the client's stack (CRM, analytics, ad spend)
Effort: 1-2 weeks, hits multi-tenant auth quickly
IN-HOUSE ENGINEER

Production pipelines for Blotato

  • Real-time sync into your warehouse on a cron
  • Custom alerts the dashboard's built-in alerting can't express
  • Backfill + idempotency handling for Blotato data older than the dashboard exposes
Effort: Multi-week project, expect rate-limit tuning

Quickstart template

# Starter template — endpoint paths and SDK package names come from
# the Blotato API docs: https://help.blotato.com/api/start

curl -X GET "https://help.blotato.com/<your-endpoint>" \
  -H "Authorization: Bearer $TOKEN" \
  -H "Accept: application/json" | jq .

Template only. Endpoint paths, exact base URL, and auth header format come from help.blotato.com/api/start.

Limits and gotchas

  • No OpenAPI spec — you write typed clients by hand or use a third-party generator on the docs HTML.
  • No official SDK detected. Plan on hitting the API directly with your HTTP client of choice.
  • Rate limits: always read the docs page before scaling — the published limit is usually lower than the practical one and overages can be expensive.
6/10

Agent-readiness verdict

The API is functional and documented enough to publish content programmatically, but the missing OpenAPI spec and total absence of SDKs make it a hand-rolled job. If you want agent integration, use the MCP server instead; the REST API is for teams building Blotato into their own stack and willing to read docs closely. A middling 6 out of 10.

Strong agent fit with a first-party MCP server. Blotato ships an official MCP server at mcp.blotato.com (roughly 16 tools, OAuth or API key, for Claude, Cursor, and other clients) on top of a documented REST API with an OpenAPI spec, plus native Make and n8n nodes, across 9+ social platforms. So an agent can generate, schedule, and publish content no-code over MCP or in code over REST. The main gap is the lack of language SDKs, so deeper custom integrations parse the API directly.

Blotato API FAQ

Does Blotato have a public API?+
Yes — REST API at help.blotato.com/api/start.
Should I use the API or the MCP server for Claude / Cursor / Codex?+
Prefer the MCP server for agent workflows — it's less code and pre-handles auth flows. Use the REST API for scheduled jobs, dashboards, and anything outside an LLM-driven flow.

Sources

Joonas Rotko
Joonas RotkoAuthor & Founder of That Marketing Buddy

10+ years in digital marketing. I review marketing software for AI-stack fit: real pricing, MCP and API support, and how cleanly each tool drops into an AI agent workflow, cross-checked against verified data and real user feedback.

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