Get in front of small business owners, agencies and marketers who are actually buying.
If you build SEO or GEO software, there are four ways to work with me. I'll tell you upfront if your tool is not a fit for my readers.
My reviews, verdicts, and scores are never for sale. What you can pay for is visibility, my time, or placement, never the opinion.
How my coverage works
That Marketing Buddy helps small businesses, solo marketers and consultants choose the right SEO and GEO software. I also cover tools built for agencies, SEO freelancers and in-house marketing teams. My readers are actively comparing tools and looking for a clear recommendation.
I cover the most-searched SEO and GEO tools on my own, based on real search demand. Vendors cannot pay for rankings, verdicts or backlinks. Paid options give you faster coverage or extra visibility, never a better score.
Why I charge for coverage
I earn from affiliate links, but that does not cover the work behind each review. I spend a lot of time on every tool: checking its pricing against your own pages, testing it where I can, and working out its main features and limits. That is why I cannot offer reviews for free.
What you get in return is a real audience: small businesses, marketers and agencies actively choosing SEO and GEO software. I write about your tool for them, in a way they trust, because I do not sell verdicts.
Four ways to work with me
Tell me which one interests you and I'll confirm what fits, no surprises.
Anything paid or commissioned is labeled on the page. Nothing runs unlabeled. Prices are in USD. VAT is added only where it applies to your company.
Index listing
I add your tool to my SEO and GEO software index with researched, verified data: pricing, features, limits and AI capabilities.
- Data checked against your public pages and documentation
- No verdict or ranking
- Updated when your pricing or features change
Hands-on review
I test your tool and publish an honest review.
- Full review, pricing page and alternatives page
- Based on real hands-on testing
- Your tool becomes eligible for my best and alternatives lists on merit
- Disclosed as a paid review
You pay for my time, not the verdict. If I find problems, I write about them.
Get startedSee a sample review →Sponsored placement
Alternatives pages
$100per month
Best pages
$250per month
A clearly labeled sponsored card on one of my best or alternatives pages.
- One sponsor per page
- Shown separately from the ranked list, never as a numbered position
- Labeled as sponsored, with rel="sponsored" links
- Recurring, billed monthly: minimum 3 months, then cancel with one month's notice by email
- Only on pages in your tool's category, and only for tools I would be comfortable showing my readers
Content partnership
Original content built with your product.
- Built with your product: I build something real with your API or tool and publish the build and the results
- Original research: a data study using your product, designed to be cited by other sites
- Clearly labeled as a partnership and kept separate from my reviews
- You can check facts, but findings stay as they are
- Limited to one or two partnerships per month
What I never sell
I decide which partnerships I accept. If your tool is not a good fit for my readers, I will tell you.
- Rankings or list positions
- Positive verdicts
- Dofollow backlinks
- Content that is not clearly disclosed
Also open
Affiliate Partnership
Commission or negotiated
Your standard program, or a negotiated deal for the right audience fit. Links are labeled and tracked.
Ask mePartner Deal
Your offer no fee to list
A code, a longer trial or extra credits my readers cannot get on your pricing page. It needs a tracking link, and I pull the deal when it expires.
Ask meSee the deals running now →Something else?
Co-marketing, research, an idea I haven't thought of. If it isn't a guest post or a link swap, it might still be on the table.
Ask meRead this before you email me
Three things that save us both a round of email.
SEO and GEO software, for now
I'm writing about SEO tools and AI-visibility (GEO) tools, plus close neighbours like rank tracking, content optimisation and crawling. Anything further out is a no at the moment, however good the tool is.
No guest posts
I don't publish guest posts on this site, and I don't do link exchanges. Every page here is written by me. Please don't send outlines or drafts.
Business email only
Write from your company domain. Messages from Gmail, Outlook and other free inboxes don't get a reply, so use the address that matches the tool you're pitching.
How It Works
Email me the details
Tool name, which option interests you, and your budget. The form below sends it straight to me.
I reply either way
Within 24-48 hours you get scope, price and a timeline, or a straight no if it's outside what I cover.
I publish it
I write, publish, and link it up. You get the URL the day it goes live.
Joonas Rotko
Founder, That Marketing Buddy. 10+ years in digital marketing.
I assess SEO and GEO software through 10+ years of agency work, current product and pricing research, buyer needs, competing tools and total cost. Direct experience supports the review when relevant, while every recommendation must stand on accurate evidence and a clear fit for the reader. If I like your software, I'm also happy to put my name and face behind a quote you can use on your own site.
Prefer email? hello@thatmarketingbuddy.com. Business addresses only, please: mail from Gmail, Outlook and other free inboxes doesn't get a reply.
Send me a message
I read every one myself and reply personally, usually within 24-48 hours. Please write from your company address.