Best GoHighLevel Alternatives (2025): 14 Platforms Tested & Ranked for Agencies, Funnels & Automations
Searching for GoHighLevel alternatives usually means you’re either exploring options before committing, or you’ve found that GHL’s agency-focused approach doesn’t perfectly match your workflow. GoHighLevel is powerful for agencies managing multiple clients, but it’s not always the best fit for solopreneurs, course creators, or businesses that need simpler funnels without the complexity.
This guide compares 14 tested alternatives across different use cases — from budget-friendly all-in-ones to specialized CRM platforms, funnel builders, and email automation powerhouses. No platform is perfect; the right choice depends on your business model, team size, and growth stage.
If you’re new to GoHighLevel and want to understand the platform first, see my full GoHighLevel review.
Why People Look for GoHighLevel Alternatives
GoHighLevel is built for agencies and power users who need CRM, pipelines, SMS, funnels, and white-label client accounts in one platform. Its white-labeling features let agencies rebrand the entire platform and resell it to clients under their own brand — a powerful feature for agency growth. But several factors drive people to explore alternatives:
- Steep learning curve: GHL packs in features that can overwhelm beginners or solopreneurs.
- Pricing at scale: Costs increase as you add more contacts, client accounts, or advanced features.
- Feature overload: If you just need simple funnels or email automation, GHL feels like overkill.
- Not ideal for non-agencies: Course creators, solopreneurs, or ecommerce sellers often need simpler tools.
- Better specialized options exist: Platforms focused purely on funnels, courses, or email often excel in their niche.
- White-label alternatives: Some agencies need white-labeling but want different features or pricing structures.
The right tool depends entirely on your use case — that’s why this guide segments alternatives by business type and workflow.
TL;DR: Best GoHighLevel Alternatives by Use Case
- Best overall alternative: Systeme.io — affordable, beginner-friendly, all essentials included
- Best for agencies (with white-label options): Kartra or HubSpot — deep automation and client management
- Best for classic funnel building: ClickFunnels — templates, upsells, split testing
- Best for course creators: Kajabi — premium learning experience
- Best budget all-in-one: Builderall — massive feature set for the price
- Best email automation powerhouse: ActiveCampaign — deep segmentation and logic
- Best mobile-first funnel ads: Perspective Funnels — optimized for Meta/TikTok
- Best CRM-heavy workflows: HubSpot or Ontraport — sales pipelines and reporting
14 Best GoHighLevel Alternatives (Full Breakdown)
Here are the best GoHighLevel alternatives in 2025, organized by what they do best. Each platform solves different problems for different business models.
1. Systeme.io — Best All-Around and Affordable GHL Alternative
Systeme.io is the most straightforward alternative for solopreneurs and small businesses. It combines funnels, email marketing, automation, courses, memberships, and affiliate management in a clean, beginner-friendly dashboard. Unlike GoHighLevel’s agency focus, Systeme.io is built for individual creators who want to launch fast without complexity.
- Best for: Solopreneurs, small businesses, creators launching their first funnels
- Key strengths: Free plan, simple automation, built-in courses/memberships, clean UX
- Typical starting price: Free → from $17/month
Read my full Systeme.io review →
2. Kartra — Best for Agencies & Advanced Marketers
Kartra is the closest match to GoHighLevel’s depth but focuses more on digital products and courses than agency client management. It offers funnels, automation, video hosting, memberships, helpdesk, and analytics in one ecosystem. While Kartra doesn’t offer full white-labeling like GoHighLevel, it provides robust multi-client agency features and custom branding options for client portals.
- Best for: Agencies focused on digital products, course creators, advanced marketers
- Key strengths: Video hosting, membership portals, deep automation, built-in helpdesk, agency features
- White-label capabilities: Custom branding for client portals (not full platform white-labeling)
- Typical starting price: From $59/month
3. ClickFunnels — Best for Funnel-Focused Businesses
ClickFunnels is the classic funnel builder — templates, upsells, downsells, order bumps, and split testing. While it lacks GoHighLevel’s CRM depth, it excels at pure funnel conversion. Perfect if your business lives and breathes funnels and launches.
- Best for: Funnel-focused businesses, launches, webinars, VSL campaigns
- Key strengths: Proven templates, upsell/downsell flows, A/B testing, order bumps
- Typical starting price: From $97/month
Read my full ClickFunnels review →
4. Kajabi — Best for Course Creators & Memberships
Kajabi is built for education businesses — premium courses, coaching programs, and memberships. It offers funnels and email, but the real strength is the polished learning experience and branded student portals. More expensive than GoHighLevel but purpose-built for educators.
- Best for: Course creators, coaches, premium membership businesses
- Key strengths: Beautiful course delivery, branded portals, automation, pipelines
- Typical starting price: From $89/month
5. Builderall — Most Tools for the Price
Builderall tries to do everything: funnels, websites, email, automation, app builders, chatbots, webinar hosting, and more. It’s feature-packed but the interface can feel cluttered. Best for tech-savvy marketers who want maximum tools at a budget price.
- Best for: Budget-conscious marketers wanting maximum features
- Key strengths: 40+ tools in one platform, flexible page builder, many add-ons
- Typical starting price: Free → from $17/month
6. Groove.cm — Funnels + Store + Membership
Groove.cm offers funnels, email, memberships, blogging, calendars, and affiliate management with generous free and low-cost options. It aims to be a full business platform while keeping entry costs low, making it an interesting budget alternative to GoHighLevel.
- Best for: Beginners wanting budget-friendly all-in-one features
- Key strengths: Generous free tier, broad feature coverage, lifetime deal history
- Typical starting price: Free plan available
7. GetResponse — Best Email + Funnels Combo
GetResponse started as email marketing and evolved into email + funnels + webinars + automation. It’s excellent if email is your primary channel and you want basic funnel capabilities without the complexity of GoHighLevel.
- Best for: Email-first marketers who want funnel support
- Key strengths: Email deliverability, automation, webinars, conversion funnels
- Typical starting price: From $15/month
8. ActiveCampaign — Best Automation Logic
ActiveCampaign is an automation powerhouse with deep segmentation, behavioral triggers, and CRM features. It doesn’t have native funnels like GoHighLevel, but for complex email workflows and customer journeys, it’s hard to beat.
- Best for: Businesses needing sophisticated email automation and segmentation
- Key strengths: Deep automation logic, CRM integration, lead scoring, conditional splits
- Typical starting price: From $15/month
9. HubSpot — Best CRM-Driven Growth Platform
HubSpot is the gold standard for CRM-powered marketing, sales, and service alignment. It’s enterprise-grade with pipelines, deep reporting, multi-team collaboration, and marketing automation. HubSpot offers white-label reporting and client portal capabilities for agencies, though not as extensive as GoHighLevel’s full platform white-labeling. More expensive at scale but incredibly powerful for growing teams.
- Best for: Growing businesses with sales teams, B2B companies, enterprise workflows, agencies
- Key strengths: Industry-leading CRM, sales + marketing alignment, reporting, integrations
- White-label capabilities: White-label reporting, custom client portals (agency-focused features)
- Typical starting price: Free tools available (scales up quickly)
10. Ontraport — CRM + Membership + Automation
Ontraport combines CRM, automation, memberships, and payment processing for recurring revenue businesses. It’s excellent for gated content, subscriptions, and businesses that need both CRM and membership features in one place.
- Best for: Subscription businesses, recurring content, membership sites with CRM needs
- Key strengths: CRM + memberships integrated, payment processing, visual automation builder
- Typical starting price: From $29/month
11. Kit (formerly ConvertKit) — Best for Creators + Newsletters
Kit (formerly ConvertKit) is designed for creators, bloggers, and newsletter operators. It offers simple funnels, landing pages, email automation, and digital product sales without overwhelming features. Perfect for creators who don’t need full CRM complexity.
- Best for: Newsletter creators, bloggers, simple digital product sellers
- Key strengths: Creator-focused UX, email sequences, landing pages, simple commerce
- Typical starting price: Free → from $39/month
12. Brevo (Sendinblue) — Cheapest Email + SMS Automation
Brevo (formerly Sendinblue) offers email, SMS, automation, and basic CRM at budget-friendly pricing. It’s not a full all-in-one like GoHighLevel, but for businesses that mainly need email + SMS automation, it’s incredibly cost-effective.
- Best for: Budget-conscious businesses needing email + SMS automation
- Key strengths: Affordable pricing, SMS included, transactional emails, simple automation
- Typical starting price: Free → from $9/month
13. Perspective Funnels — Best for TikTok/IG/FB Ad Funnels
Perspective Funnels specializes in mobile-first, swipeable funnels designed specifically for paid social traffic. If you’re running Meta or TikTok ads and need mobile-optimized funnels, this is a unique alternative to GoHighLevel’s traditional funnel approach.
- Best for: Meta/TikTok ads, social media traffic, mobile-first campaigns
- Key strengths: 100% mobile optimized, swipeable format, built for paid social
- Typical starting price: From $63/month
14. Thrive Suite — Best WordPress Funnel Optimizer
Thrive Suite (Thrive Themes + plugins) brings funnel-building capabilities directly into WordPress. If you want to keep everything on your own site and avoid monthly platform fees, Thrive gives you landing pages, popups, forms, and conversion tools inside WordPress.
- Best for: WordPress users who want funnel capabilities without leaving their site
- Key strengths: WordPress-native, one-time payment option, full control over hosting
- Typical starting price: From $299/year (~$25/month)
GoHighLevel vs Its Competitors: Which One Should You Choose?
The best alternative depends entirely on your business type and workflow. Here’s a quick decision guide:
| Business Type | Best Choice |
|---|---|
| Agency managing multiple clients | Kartra or HubSpot |
| Solopreneur / Small Business | Systeme.io |
| Funnel-First Marketers | ClickFunnels |
| Course Creators | Kajabi |
| Budget Explorer | Builderall or Brevo |
| Newsletter / Creators | ConvertKit |
| CRM-Heavy Teams | HubSpot or Ontraport |
| Paid Ads Funnels | Perspective Funnels |
GoHighLevel Alternatives — FAQ
Is GoHighLevel worth it in 2025?
Yes — if you’re an agency or power user managing multiple clients with complex CRM needs. GoHighLevel excels at white-label client accounts, SMS, pipelines, and automation. It’s less ideal for solopreneurs or businesses that just need simple funnels and email.
What is the best GoHighLevel alternative overall?
For most small businesses and solopreneurs, Systeme.io is the best alternative — affordable, beginner-friendly, and covers all essentials. For agencies needing depth, Kartra or HubSpot are stronger choices.
What is the cheapest GoHighLevel alternative?
Brevo (free + paid from $9/mo), Systeme.io (free + paid from $17/mo), and Builderall (free + paid from $17/mo) are the most affordable alternatives with solid features.
Which GoHighLevel alternative is best for agencies?
Kartra is the closest match for agencies focused on digital products and courses. HubSpot is ideal for agencies needing enterprise-grade CRM and sales pipeline management.
Which GoHighLevel alternative is best for funnels?
ClickFunnels is the classic funnel builder with proven templates and conversion features. Perspective Funnels is best for mobile-first funnels from paid social ads.
Which GoHighLevel alternative offers white-labeling?
GoHighLevel is unique in offering full platform white-labeling where agencies can rebrand the entire system. HubSpot offers white-label reporting and client portals for agencies. Kartra provides custom branding for client portals but not full platform white-labeling. Most other alternatives don’t offer white-labeling — if this feature is critical, GoHighLevel remains the strongest option for agencies wanting to resell under their own brand.
Can I replace GoHighLevel with just one tool?
It depends on your needs. Systeme.io and Kartra come closest to matching GoHighLevel’s all-in-one approach. For specialized workflows (pure email automation, pure funnels), you might prefer dedicated tools like ActiveCampaign or ClickFunnels.
Should I switch from GoHighLevel?
Switch when you hit clear limits — complexity, pricing, or workflow mismatch. If GoHighLevel is working well for your agency, there’s no urgent need to switch. Evaluate alternatives when your business model changes or you find yourself not using most features.
Final Verdict
GoHighLevel remains one of the most powerful platforms for agencies in 2025, but it’s not the universal solution. The best alternative depends entirely on your business model:
- No universal “best” tool: Pick based on your actual workflow, not feature lists.
- Don’t overpay before validation: Start with affordable options like Systeme.io and upgrade when you hit limits.
- Systeme.io is the best starter alternative: Simple, affordable, covers all essentials for most small businesses.
- Kartra is the best advanced alternative: Closest to GoHighLevel’s depth for agencies focused on digital products.
- ClickFunnels is the best pure funnel alternative: If conversions are your only focus, nothing beats ClickFunnels’ templates and testing.
Success doesn’t come from choosing the platform with the most features — it comes from choosing the tool that removes friction from your specific workflow and lets you execute consistently.
Looking for a direct recommendation? Here are the most popular picks from this page:
- 👉 Systeme.io — best for most small businesses
- 👉 Kartra — best for agencies and advanced marketers
- 👉 ClickFunnels — best for funnel-focused businesses
- 👉 GoHighLevel — best for agencies managing clients
Still comparing platforms?
If you want to understand when GoHighLevel is worth it — and when it’s not — read my full GoHighLevel review →
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