How Much Does Unbounce Cost? Pricing Explained
Unbounce starts at $99/month for their Build plan, with no free version available. They offer a 14-day free trial and 25% savings when you pay annually.
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Unbounce Plans & Pricing
Build
- ✓Drag-and-drop builder
- ✓Unlimited pages
- ✓Traffic volume (up to 20k)
- ✓Popups and sticky bars
- ✓Smart Copy (AI copywriting)
- ✓Over 100 high-converting templates
- ✓1,000+ integrations
- ✓Custom scripts and pixels
- ✓Custom code
- ✓Custom styling
- ✓Phone, email, and live chat customer support
Experiment
Most Popular
- ✓Unlimited A/B testing
- ✓Unlimited pages
- ✓Traffic volume (up to 30k)
- ✓All Build plan features
- ✓Unlimited variants
- ✓Manual traffic allocation
- ✓Confidence intervals
- ✓Dynamic Text Replacement
- ✓Conversion insights & reporting
Optimize
- ✓Smart Traffic (AI optimization)
- ✓Unlimited pages
- ✓Traffic volume (up to 50k)
- ✓All Experiment plan features
- ✓Page, popup, & sticky bar scheduling
- ✓Advanced triggers
- ✓Advanced targeting
- ✓Industry benchmarking
- ✓Audience insights
Agency
- ✓Unlimited collaborations
- ✓Unlimited pages
- ✓Traffic volume (starting at 100k)
- ✓All Optimize plan features
- ✓Access to implementation services
- ✓Listing in our agency partner directory
My Take on Unbounce Pricing
Unbounce's pricing sits firmly in the premium category, and the $99 starting point reflects their focus on established businesses rather than startups. The 25% annual discount helps, but you're still looking at $888 per year for the basic plan. The traffic limits are reasonable for most businesses, but the restrictive user and domain limits feel outdated in 2026.
What I find concerning is the jump between plans. Going from 1 to 3 users costs an extra $50/month, which feels steep. The Experiment plan at $149 is probably the sweet spot for most users since A/B testing is essential for landing page success. The Agency plan's custom pricing could be a red flag for budget-conscious agencies.
Available Discounts
Annual Discount
Save 25% when paying yearly
Which Plan Should You Choose?
If you're working alone and only need basic landing pages for one domain.
A/B testing is crucial for optimization, and 3 users covers most small teams.
Smart Traffic AI can significantly improve conversion rates as traffic grows.
Custom pricing and unlimited collaborations handle complex client needs.
The $99 entry point may be too steep for early-stage companies.
Is Unbounce Worth the Price?
Unbounce delivers solid value if landing page conversion is critical to your business and you have the budget for it. The drag-and-drop builder is genuinely good, and features like Smart Traffic can pay for themselves with better conversion rates. However, the pricing structure feels restrictive with tight limits on users and domains. It's a good fit for established businesses with focused landing page needs, but might be overkill for companies just testing the waters.
Try Unbounce →Frequently Asked Questions
No, Unbounce doesn't offer a free plan. They provide a 14-day free trial instead.
Yes, you can cancel anytime, but Unbounce doesn't offer a money-back guarantee.
Unbounce typically contacts you to upgrade to a higher plan if you consistently exceed limits.
User limits are fixed per plan. You'll need to upgrade to get more users.
Unbounce doesn't advertise standard nonprofit or student discounts on their pricing page.
No contracts required. You can pay monthly or get 25% off with annual billing.
Unbounce accepts major credit cards. Payment method options aren't extensively detailed on their pricing page.