Unbounce
Clickfunnels
Unbounce vs Clickfunnels: The Complete Comparison
Unbounce specializes in high-converting landing pages with powerful A/B testing and AI optimization. Clickfunnels is an all-in-one platform for building complete sales funnels, hosting courses, and managing your entire customer journey. Both serve marketers, but with very different approaches to conversion optimization.
Last updated: February 2, 2026
This page may contain affiliate links. I only recommend software I trust.
Quick Verdict
Clickfunnels wins overall for most businesses due to its comprehensive funnel-building capabilities and all-in-one approach. While Unbounce excels at landing page optimization, Clickfunnels provides better value by handling your entire sales process from lead capture to course delivery in one platform.
Unbounce is best for:
- ✓Marketers focused purely on landing page optimization
- ✓Agencies running paid ad campaigns
- ✓Businesses with existing tech stack who just need better landing pages
- ✓Teams that prioritize A/B testing and conversion analytics
Clickfunnels is best for:
- ✓Course creators and coaches selling online programs
- ✓Businesses wanting an all-in-one sales solution
- ✓Entrepreneurs building complete customer journeys
- ✓Companies needing integrated email marketing and CRM
- ✓Anyone selling both digital and physical products
My take: If you just need landing pages, Unbounce is fantastic. But for building a complete online business, Clickfunnels gives you way more tools for the money.
Feature-by-Feature Comparison
Here's how these platforms stack up across key features that matter for your marketing success:
| Feature | Unbounce | Clickfunnels | Notes |
|---|---|---|---|
| Landing Page Builder | ★ | ● | Unbounce has a more polished page builder with better templates |
| A/B Testing | ★ | ● | Unbounce offers unlimited testing with statistical significance tracking |
| Sales Funnel Creation | ✗ | ★ | Clickfunnels built for complete multi-step funnels, Unbounce just does pages |
| Email Marketing | ✗ | ★ | Clickfunnels includes full email automation, Unbounce requires integrations |
| Course Hosting | ✗ | ★ | Clickfunnels can host and deliver online courses natively |
| CRM Functionality | ✗ | ★ | Clickfunnels includes contact management and opportunity tracking |
| E-commerce Store | ✗ | ★ | Clickfunnels has built-in store builder for physical products |
| AI Optimization | ★ | ● | Unbounce's Smart Traffic AI is more advanced than Clickfunnels AI tools |
| Templates Quality | ★ | ● | Unbounce templates are more polished and conversion-optimized |
| Third-party Integrations | ★ | ● | Both offer 1000+ integrations, but Unbounce connects better with existing tools |
| Mobile Responsiveness | ★ | ● | Both create mobile-responsive pages, Unbounce has better mobile optimization |
| Analytics & Reporting | ★ | ● | Unbounce provides deeper conversion insights and industry benchmarks |
The biggest difference is scope: Unbounce is laser-focused on creating and optimizing landing pages, while Clickfunnels is an all-in-one business platform. Unbounce excels at what it does, with superior A/B testing capabilities, Smart Traffic AI that automatically routes visitors to the best-performing page variant, and conversion benchmarking against industry standards. Its drag-and-drop builder is more intuitive, and the templates are genuinely optimized for conversions based on billions of data points.
Clickfunnels takes a completely different approach by providing everything you need to run an online business. Beyond landing pages, you get complete sales funnels with upsells and downsells, email marketing automation, course hosting, community features, CRM functionality, and even e-commerce tools. This means you can build entire customer journeys from initial ad click to course completion without needing multiple tools.
For pure landing page performance, Unbounce wins hands down. But most businesses need more than just landing pages, which is where Clickfunnels' comprehensive approach becomes valuable. The question isn't which has better individual features, but which platform better matches your business model and growth goals.
Pricing Comparison
Pricing reveals another key difference in how these platforms approach the market:
| Plan / Tier | Unbounce | Clickfunnels | Notes |
|---|---|---|---|
| Entry Level | $74/mo | $81/mo | Unbounce Build plan vs Clickfunnels Launch plan |
| Mid-tier | $112/mo | $164/mo | Unbounce Experiment vs Clickfunnels Scale plan |
| Advanced | $187/mo | $248/mo | Unbounce Optimize vs Clickfunnels Optimize plan |
| Enterprise | Custom | $5,997/yr | Unbounce Agency vs Clickfunnels Dominate plan |
Clickfunnels offers better value for most businesses despite slightly higher prices. You're getting email marketing, CRM, course hosting, and complete funnel capabilities that would cost hundreds more if purchased separately. Unbounce is more affordable if you only need landing pages, but most businesses end up needing additional tools anyway, making Clickfunnels the more economical choice long-term.
Who Should Choose Which?
Choose Unbounce if you...
- ✓You only need landing pages and already have email marketing tools
- ✓A/B testing and conversion optimization is your top priority
- ✓You're running paid ad campaigns and need maximum conversion rates
- ✓Your business model doesn't require complete sales funnels
Choose Clickfunnels if you...
- ✓You want an all-in-one platform to run your entire business
- ✓You're selling online courses, memberships, or coaching programs
- ✓You need email marketing automation built into your funnel builder
- ✓You want to minimize the number of tools you pay for monthly
- ✓You're building a complete online business from scratch
Final Recommendation
For most entrepreneurs and businesses, Clickfunnels is the better choice. While Unbounce excels at landing page optimization, the reality is that most businesses need more than just landing pages. Clickfunnels' all-in-one approach means you can build complete customer journeys, automate your marketing, host courses, and manage contacts without juggling multiple subscriptions. The slight price premium pays for itself when you consider what you'd spend on separate email marketing, CRM, and course hosting tools. That said, Unbounce has its place. If you're an agency focused purely on paid advertising campaigns, or if you already have a solid tech stack and just need better landing pages, Unbounce's specialized approach and superior optimization features make it worth the investment. Its AI-powered Smart Traffic and industry-leading A/B testing capabilities can significantly improve your conversion rates. The decision ultimately comes down to your business model: choose Unbounce for specialized landing page optimization, or Clickfunnels for building and scaling a complete online business.
Unbounce
Drag-and-drop landing page builder with A/B testing and AI optimization for marketers and agencies
Starting at $99/month
Try Unbounce →Clickfunnels
All-in-one marketing platform for building sales funnels, hosting courses, and managing customers
Starting at $97/mo
Try Clickfunnels →Frequently Asked Questions
For landing page optimization specifically, yes. But Clickfunnels is better for building complete online businesses with its all-in-one approach including email marketing, course hosting, and CRM features.
Unbounce is slightly cheaper per month, but Clickfunnels offers better value by including email marketing, CRM, and course hosting that you'd pay extra for with other tools.
Yes, you can recreate your Unbounce landing pages in Clickfunnels using their drag-and-drop builder and templates, though you'll need to rebuild rather than directly import.
Yes, both offer 14-day free trials. Unbounce requires no credit card, while Clickfunnels also includes a 30-day money-back guarantee.
Unbounce has superior A/B testing with unlimited tests, statistical significance tracking, and Smart Traffic AI. Clickfunnels offers basic A/B testing but it's not as advanced.
Absolutely. While Clickfunnels offers many features, you can use it solely for creating landing pages if that's all you need, though you'd be paying for unused functionality.
Both offer 1000+ integrations, but Unbounce tends to integrate more seamlessly with existing marketing stacks since it's designed to complement other tools rather than replace them.