Is Moosend cheaper than beehiiv?

Once you're paying, yes. At 5,000 contacts Moosend Pro costs $48/month billed monthly and beehiiv Scale costs $89/month billed monthly. Moosend is also cheaper at 1,000 contacts on both billing bases. The exception is a list under 2,500 subscribers that doesn't need automation, which costs nothing on beehiiv's Launch plan.

Does Moosend or beehiiv have a free plan?

beehiiv does: Launch is free up to 2,500 subscribers, with 1 seat and no automations. Moosend has no free plan, only a 30-day trial with no card required.

Which has better automation on its cheapest plan?

Moosend. Pro includes marketing automation workflows with no stated cap. beehiiv's free Launch plan has none, and automations start on Scale at $49/month billed monthly for its entry band.

Which is better for a small team?

Moosend. Pro includes 5 seats. For three people on a 1,000-contact list it costs $16/month billed monthly. beehiiv Scale costs $49/month billed monthly and includes 3 seats. Moosend is cheaper on annual billing too.

Can I charge readers for a newsletter with Moosend?

No. Moosend has no paid-subscription feature. beehiiv offers paid subscriptions from Scale up, with a 0% platform fee on that revenue plus payment processing, and an ad network for sponsorships.

Which handles a very large list?

Moosend publishes a price at every band up to 1,000,000 contacts. beehiiv publishes Scale and Max prices up to 100,000 subscribers, and past that you contact sales for Enterprise.

Moosend vs beehiiv: email automation tool or newsletter platform?

Email marketing and CRM platforms · Verified 1 Oct 2026 · By Joonas Rotko

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

beehiiv

Desk research

From Scale, billed annually

$43.08/mo

$49/mo billed monthly

Quick answer

For email marketing once you're paying, Moosend is the better buy. At 5,000 contacts Moosend Pro costs $48/month billed monthly. beehiiv Scale costs $89/month billed monthly. Moosend Pro also includes automation and 5 seats. beehiiv wins only while your list is small: its Launch plan is free up to 2,500 subscribers, and Moosend has no free plan at all. They're also built for different jobs. Moosend is an email marketing and automation tool for a business. beehiiv is a newsletter publishing platform with a hosted site, and paid subscriptions. If you want to charge readers, beehiiv is the only one of the two that does it. Prices verified 1 Oct 2026.

Across the three setups below: Moosend in 2 of 3 scenarios.

Which one fits you?

Solo marketer or small business, a list just past the free tier
beehiiv
My pick
$0/mo billed annually
At 500 subscribers beehiiv's Launch plan costs nothing, since it's free up to 2,500 subscribers. Moosend has no free plan, so the same list costs $9/month billed monthly on Pro, or $7/month billed annually.
Why this pick, and when to skip it
Skip it if you need automation from day one. beehiiv's free Launch plan has no automations, while Moosend Pro includes them. Moosend's 30-day trial needs no card, so you can test that before paying.
See beehiiv plans
Growing list, sending regularly
Moosend
My pick
$38/mo billed annually
At 5,000 contacts Moosend Pro costs $48/month billed monthly, or $38/month billed annually. beehiiv Scale costs $89/month billed monthly, or $78.33/month billed annually. Moosend is cheaper on both billing bases.
Why this pick, and when to skip it
Skip it if you plan to charge readers for a paid newsletter with paid subscriptions. beehiiv Scale includes them, with a 0% platform fee on subscription revenue, and Moosend has no paid subscriptions.
See Moosend plans
Small team managing one list together
Moosend
My pick
$13/mo billed annually
Three people on a 1,000-contact list fit on Moosend Pro at $16/month billed monthly, or $13/month billed annually, with 5 seats included. beehiiv's free Launch plan has 1 seat, so the team needs Scale at $49/month billed monthly, or $43.08/month billed annually, which includes 3 seats. Moosend is cheaper on both billing bases and leaves room for two more people.
Why this pick, and when to skip it
Skip it if the team runs a publication rather than marketing campaigns. beehiiv Max adds unlimited seats and more publications per account, which Moosend doesn't offer.
See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moosend and beehiiv really different?

What each tool is built for
Moosend
Email marketing and automation for a business: campaigns, automated workflows and 82 integrations.
beehiiv
Newsletter publishing: a hosted site, paid subscriptions and an ad network from Scale up.
Moosend is built to sell to customers. beehiiv is built to grow and monetize a readership. Picking the wrong shape for your job costs more than the price difference.
Free plan
Moosend
No free plan. A 30-day trial with no card required, then Pro.
beehiiv
Launch is free up to 2,500 subscribers, with no time limit.
A small list costs nothing on beehiiv and always costs something on Moosend once the trial ends.
Price as the list grows
Moosend
Pro: $48/month billed monthly at 5,000 contacts, or $38/month billed annually.
beehiiv
Scale: $89/month billed monthly at 5,000 subscribers, or $78.33/month billed annually.
Past beehiiv's free ceiling, Moosend is the cheaper of the two on both billing bases, at 1,000 contacts as well as at 5,000.
Automation on the cheapest plan
Moosend
Pro includes marketing automation workflows, with no workflow cap stated.
beehiiv
None on the free Launch plan. Automations start on Scale ($49/month billed monthly at its entry band).
If a welcome sequence or a nurture flow matters to you, beehiiv's free plan won't run it, so the real comparison is Moosend Pro against beehiiv Scale.
Team seats
Moosend
5 seats on Pro. More through the Additional Team Members add-on, Moosend+ or Enterprise.
beehiiv
1 on Launch, 3 on Scale, unlimited on Max and Enterprise.
Moosend's one paid plan seats a small team. On beehiiv a second person means paying for Scale, and a fourth means Max.

What will Moosend or beehiiv cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Moosend

Pro

Above 1,000,000 subscribers: nothing published fits.

beehiiv

My pick

Launch

Above 2,500 subscribers: Scale (+$78.33/mo, billed annually).

See beehiiv plans

Usage, limits and billing

Moosend

Uses 500 of 1,000,000 subscribers.
On monthly billing: $108 a year.
On annual billing: $84 a year.

beehiiv

Uses 500 of 2,500 subscribers.
On monthly billing: $0 a year.
On annual billing: $0 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Moosend

My pick

$48

$38

Pro

Above 1,000,000 subscribers: nothing published fits.

beehiiv

$89

$78.33

Scale

Above 100,000 subscribers: nothing published fits.

See Moosend plans

Usage, limits and billing

Moosend

Uses 5,000 of 1,000,000 subscribers.
On monthly billing: $576 a year.
On annual billing: $456 a year.

beehiiv

Uses 5,000 of 100,000 subscribers.
On monthly billing: $1,068 a year.
On annual billing: $940 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

MonthlyYearly, per month

Moosend

My pick

$16

$13

Pro

Above 1,000,000 subscribers: nothing published fits.

beehiiv

$49

$43.08

Scale

Above 100,000 subscribers: nothing published fits.

See Moosend plans

Usage, limits and billing

Moosend

Uses 1,000 of 1,000,000 subscribers.
On monthly billing: $192 a year.
On annual billing: $156 a year.

beehiiv

Uses 1,000 of 100,000 subscribers.
On monthly billing: $588 a year.
On annual billing: $517 a year.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.

Moosend vs beehiiv side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Moosend and beehiiv compared on the main buying criteria
Criterion	Moosend	beehiiv
Free plan	No free plan.	Launch, free up to 2,500 subscribers.
Free trial	30 days, no card required.	Scale and Max say "Try for free", but beehiiv's pricing page doesn't state the trial length or card terms.
Entry paid plan, monthly billing	Pro: $9/month billed monthly at its entry band.	Scale: $49/month billed monthly at its entry band.
Entry paid plan, annual billing	Pro: $7/month billed annually at its entry band.	Scale: $43.08/month billed annually at its entry band.
Seats on the entry paid plan	5 seats.	3 seats.

All details, including automation and AI workflows

All compared details for Moosend and beehiiv
Criterion	Moosend	beehiiv
Automation	Included on Pro, no workflow cap stated.	Not on Launch. Included from Scale up.
Paid subscriptions	Not offered.	From Scale up, with a 0% platform fee on subscription revenue, plus payment processing.
Billing options	Monthly, every 6 months (15% off) or annual (20% off).	Monthly or annual, with a lower per-month rate on annual billing.
Full plan ladder	Pro is the only self-serve plan. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.	Launch: free, up to 2,500 subscribers. Scale: $49/month billed monthly, or $43.08/month billed annually, at its entry band. Max: $109/month billed monthly, or $95.92/month billed annually, at its entry band. Enterprise: custom quote.
How far the published pricing goes	A price for every contact band up to 1,000,000 contacts, on monthly, 6-month and annual billing.	Scale and Max are priced in steps up to 100,000 subscribers on both billing bases. At 100,000+ subscribers the cards switch to Contact Sales.
Publications per account	Not applicable. Moosend sends campaigns from one account rather than hosting publications.	3 on Launch and Scale, 10 on Max, custom on Enterprise.
Custom domain	Not broken out on Moosend's pricing page.	Included on every plan, including Launch.
API access	Included.	Included on every plan. The send API starts on Max.
Integrations	82 listed, including Zapier and Make.	Not listed by name on beehiiv's pricing page.
Add-ons	Dedicated IP, transactional emails, extra team members, SSO and SAML, custom dashboards and more, through Moosend+ or Enterprise.	No add-ons listed. Features move with the plan tier.

Who should pick Moosend, and who should pick beehiiv?

Moosend

Desk research

Best for growing lists sending regularly
Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
30-day trial with no credit card required, covering core features including automation.
API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend review Moosend pricing Moosend alternatives

beehiiv

Desk research

Best for solo marketers and small businesses

beehiiv starts free up to 2,500 subscribers, then moves to paid plans with real automations, paid subscriptions and a 0% platform cut on any subscription revenue you charge. It suits a creator who wants automations and paid subscriptions without running their own site, once the free tier's cap is outgrown.

Best for: Creators who want growth and monetization tooling beyond a plain newsletter, and don't mind a paid plan once they outgrow the free tier.

Strengths

A real free plan up to 2,500 subscribers.
0% platform fee on paid subscriptions.
Automations and paid subscriptions from Scale ($49/month billed monthly).

Limits

Launch caps out at 2,500 subscribers and 1 team seat.
Paid subscriptions and automations need Scale or above; nothing beyond the free tier is free.
Pricing scales with list size past the entry tier: what a growing list costs at 20,000+ subscribers isn't a flat rate.

Skip it if you're comfortable on Substack's simpler free-forever model and don't need automations.

beehiiv review beehiiv pricing beehiiv alternatives

My pick: Moosend in 2 of 3 scenarios.

See Moosend plans See beehiiv plans

Neither Moosend nor beehiiv? Try these

MailerLite
From $10.80/mo billed annually
Pick it if you want a free plan and email marketing automation in one tool, sitting between Moosend's paid-only model and beehiiv's publishing focus.
MailerLite review MailerLite alternatives
Kit
From $33/mo billed annually
Pick it if you're a creator who wants newsletter tools and automation together, closer to beehiiv's audience but with automation built in from the start.
Kit review Kit alternatives
Brevo
From $8.08/mo billed annually
Pick it if you want marketing email, SMS and transactional email under one account, with a free plan to start.
Brevo review Brevo alternatives

Switching between Moosend and beehiiv

Plan on exporting your list as a CSV and rebuilding templates and automations by hand in either direction, since neither vendor documents a migration service on its pricing page. Moosend's 30-day trial needs no card, so you can rebuild there before paying. Moving to beehiiv, a list under 2,500 subscribers can sit on the free Launch plan while you test, but automations won't run until you're on Scale.

What would change my pick?

beehiiv adding automation to its free Launch plan would close the biggest gap for a small list that wants a welcome sequence.
Moosend adding a free plan would take away beehiiv's only price win in these setups.
A price change on either side. The scenario costs recalculate when a vendor changes a published price.

Moosend vs beehiiv: questions people ask

Is Moosend cheaper than beehiiv?: Once you're paying, yes. At 5,000 contacts Moosend Pro costs $48/month billed monthly and beehiiv Scale costs $89/month billed monthly. Moosend is also cheaper at 1,000 contacts on both billing bases. The exception is a list under 2,500 subscribers that doesn't need automation, which costs nothing on beehiiv's Launch plan.
Does Moosend or beehiiv have a free plan?: beehiiv does: Launch is free up to 2,500 subscribers, with 1 seat and no automations. Moosend has no free plan, only a 30-day trial with no card required.
Which has better automation on its cheapest plan?: Moosend. Pro includes marketing automation workflows with no stated cap. beehiiv's free Launch plan has none, and automations start on Scale at $49/month billed monthly for its entry band.
Which is better for a small team?: Moosend. Pro includes 5 seats. For three people on a 1,000-contact list it costs $16/month billed monthly. beehiiv Scale costs $49/month billed monthly and includes 3 seats. Moosend is cheaper on annual billing too.
Can I charge readers for a newsletter with Moosend?: No. Moosend has no paid-subscription feature. beehiiv offers paid subscriptions from Scale up, with a 0% platform fee on that revenue plus payment processing, and an ad network for sponsorships.
Which handles a very large list?: Moosend publishes a price at every band up to 1,000,000 contacts. beehiiv publishes Scale and Max prices up to 100,000 subscribers, and past that you contact sales for Enterprise.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 1 Oct 2026. Moosend: desk research. beehiiv: desk research.

Sources and changelog

28 facts from 6 source pages, oldest checked 30 Sep 2026.

Moosend plans and pricing (checked 1 Oct 2026)
Moosend integrations (checked 30 Sep 2026)
Moosend features (checked 30 Sep 2026)
beehiiv plans and pricing (checked 1 Oct 2026)
beehiiv plan types and subscriber tier pricing (checked 1 Oct 2026)

1 Oct 2026: New page. beehiiv is the pick for a 500-subscriber list, where its Launch plan is free. Moosend is the pick at 5,000 contacts and for a 3-person team on 1,000 contacts, cheaper on both billing bases in each, and the overall pick for email marketing.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Moosend vs beehiiv: email automation tool or newsletter platform?

Quick answer

Which one fits you?

How are Moosend and beehiiv really different?

What each tool is built for

Free plan

Price as the list grows

Automation on the cheapest plan

Team seats

What will Moosend or beehiiv cost for your setup?

Solo marketer or small business, a list just past the free tier

Growing list, sending regularly

Small team managing one list together

Moosend vs beehiiv side by side

Who should pick Moosend, and who should pick beehiiv?

Moosend

beehiiv

Neither Moosend nor beehiiv? Try these

Switching between Moosend and beehiiv

What would change my pick?

Moosend vs beehiiv: questions people ask

Is Moosend cheaper than beehiiv?

Does Moosend or beehiiv have a free plan?

Which has better automation on its cheapest plan?

Which is better for a small team?

Can I charge readers for a newsletter with Moosend?

Which handles a very large list?

How I verified this

Compare Moosend or beehiiv with another tool

Moosend vs …

beehiiv vs …

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