Is Kit cheaper than GetResponse?

For a solo sender, yes. Kit's free plan covers up to 10,000 subscribers, so a 5,000-subscriber list costs $0/month billed monthly, while GetResponse Starter is $54/month billed monthly. For a three-person team, no: Kit Pro is $79/month billed monthly and GetResponse Starter is $19/month billed monthly.

Does GetResponse have a free plan?

No. GetResponse offers a 14-day trial with no card, not an ongoing free plan. Kit's free plan covers up to 10,000 subscribers with 1 seat.

Which is cheaper for a team of three?

GetResponse. Starter includes 3 seats at $19/month billed monthly for 1,000 contacts. Kit Creator includes 2 seats, so a third login means Pro at $79/month billed monthly.

Which is better for selling digital products?

Kit. Digital product sales and paid subscriptions come with Creator and Pro, with a platform fee of 0.6%. GetResponse doesn't publish a comparable fee or product-sales feature on its pricing page.

What does annual billing cost on each?

GetResponse Starter at 1,000 contacts is $15.58/month billed annually against $19/month billed monthly. Kit Creator at 1,000 subscribers is $33/month billed annually against $39/month billed monthly, which totals $390/year.

Which should I pick for a small list?

Kit. Its free plan covers up to 10,000 subscribers, so a 500-subscriber list costs $0/month billed monthly there, against $19/month billed monthly on GetResponse Starter.

Kit vs GetResponse: a free plan to 10,000 or a cheaper team plan?

Email marketing and CRM platforms · Verified 1 Oct 2026 · By Joonas Rotko

Kit

Desk research

From Creator, billed annually

$33/mo

$39/mo billed monthly

GetResponse

Desk research

From Starter, billed annually

$15.58/mo

$19/mo billed monthly

Quick answer

Kit is the better buy for a solo sender: its free plan covers up to 10,000 subscribers, so both a 500-subscriber and a 5,000-subscriber list cost $0/month billed monthly there. GetResponse has no free plan and charges $19/month billed monthly at 500 and $54/month billed monthly at 5,000. GetResponse wins for a team: Starter includes 3 seats and costs $19/month billed monthly for 1,000 contacts, while Kit needs Pro at $79/month billed monthly. All prices are monthly billing unless I say annual. Prices verified 1 Oct 2026.

Across the three setups below: Kit in 2 of 3 scenarios.

Which one fits you?

Solo marketer or small business, a list just past the free tier
Kit
My pick
$0/mo billed annually
A 500-subscriber list fits Kit's free plan, which covers up to 10,000 subscribers, so it costs $0/month billed monthly. GetResponse has no free plan, so the same list needs Starter at $19/month billed monthly, or $15.58/month billed annually.
Why this pick, and when to skip it
Skip it if you want automation stated on the plan you start on. Kit states unlimited automations from Creator up and doesn't break out an automation allowance for Free, while GetResponse's Starter allows a single automation workflow and offers a 14-day trial with no card.
See Kit plans
Growing list, sending regularly
Kit
My pick
$0/mo billed annually
At 5,000 subscribers Kit's free plan still applies, so the list costs $0/month billed monthly. GetResponse Starter costs $54/month billed monthly, or $44.28/month billed annually.
Why this pick, and when to skip it
Skip it if you need more than 1 seat or an automation allowance stated for Free. Paid Kit starts at Creator, which is $39/month billed monthly, or $33/month billed annually, at 1,000 subscribers.
See Kit plans
Small team managing one list together
GetResponse
My pick
$15.58/mo billed annually
Three people on a 1,000-contact list fit GetResponse Starter, which includes 3 seats, at $19/month billed monthly, or $15.58/month billed annually. Kit Creator includes 2 seats, so three logins mean Pro at $79/month billed monthly, or $66/month billed annually.
Why this pick, and when to skip it
Skip it if the team needs more than one automation workflow. Starter allows a single workflow, so Marketer at $59/month billed monthly, or $48.38/month billed annually, is the plan with unlimited automations. Or skip it if you sell digital products at volume: Kit's platform fee is 0.6% on those sales.
See GetResponse plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Kit and GetResponse really different?

Free plan
Kit
Free up to 10,000 subscribers with 1 seat, plus a 14-day trial of the paid plans with no card.
GetResponse
No free plan. A 14-day trial, with no card required.
A list under 10,000 subscribers costs nothing on Kit. On GetResponse it is a paid plan from the day the trial ends.
Entry paid price
Kit
Creator: $39/month billed monthly, or $33/month billed annually, at 1,000 subscribers.
GetResponse
Starter: $19/month billed monthly, or $15.58/month billed annually, at 1,000 contacts.
Once you outgrow the free plan, GetResponse's entry plan is the cheaper of the two on both billing bases at the same list size.
Team seats
Kit
1 on Free, 2 on Creator, unlimited on Pro.
GetResponse
3 on Starter, 5 on Marketer and Creator, unlimited on Enterprise.
A three-person team fits GetResponse's entry plan. On Kit the same team needs the Pro plan, at a much higher price than Creator.
Automation on the entry plan
Kit
Unlimited visual automations from Creator up. No allowance stated for Free.
GetResponse
Starter allows a single automation workflow. Marketer and Creator have unlimited workflows.
GetResponse's cheap team price comes with one workflow. If you run several automations you pay for Marketer, which narrows the price gap with Kit.
Selling products and subscriptions
Kit
Digital product sales and paid subscriptions from Creator up, with a platform fee of 0.6%.
GetResponse
Not published on the pricing page.
Kit is built around selling to your list. GetResponse doesn't publish a fee or product-sales feature on its plans.

What will Kit or GetResponse cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Kit

My pick

Free

Above 10,000 subscribers: Creator (+$141/mo, billed annually).

GetResponse

$19

$15.58

Starter

Above 100,000 subscribers: nothing published fits.

See Kit plans

Usage, limits and billing

Kit

Uses 500 of 10,000 subscribers.
On monthly billing: $0 a year.
On annual billing: $0 a year.

GetResponse

Uses 500 of 100,000 subscribers.
On monthly billing: $228 a year.
On annual billing: $186.96 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Kit

My pick

Free

Above 10,000 subscribers: Creator (+$141/mo, billed annually).

GetResponse

$54

$44.28

Starter

Above 100,000 subscribers: nothing published fits.

See Kit plans

Usage, limits and billing

Kit

Uses 5,000 of 10,000 subscribers.
On monthly billing: $0 a year.
On annual billing: $0 a year.

GetResponse

Uses 5,000 of 100,000 subscribers.
On monthly billing: $648 a year.
On annual billing: $531.36 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

MonthlyYearly, per month

Kit

$79

$66

Pro

Above 400,000 subscribers: nothing published fits.

GetResponse

My pick

$19

$15.58

Starter

Above 100,000 subscribers: nothing published fits.

See GetResponse plans

Usage, limits and billing

Kit

Uses 1,000 of 400,000 subscribers.
On monthly billing: $948 a year.
On annual billing: $792 a year.

GetResponse

Uses 1,000 of 100,000 subscribers.
On monthly billing: $228 a year.
On annual billing: $186.96 a year.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.

Kit vs GetResponse side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Kit and GetResponse compared on the main buying criteria
Criterion	Kit	GetResponse
Real cost per list size, both billing bases	Free up to 10,000 subscribers. Creator at 1,000 subscribers: $39/month billed monthly, or $33/month billed annually.	Starter at 1,000 contacts: $19/month billed monthly, or $15.58/month billed annually. At 5,000: $54/month billed monthly, or $44.28/month billed annually.
Free-tier contact ceiling before you must pay anything	10,000 subscribers	None. GetResponse has no free plan, only a 14-day trial
Team seats included, and the seat price past that	1 on Free, 2 on Creator, unlimited on Pro; no extra-seat price published	3 on Starter, 5 on Marketer and Creator; no extra-seat price published
List segmentation depth	Not published	Not published
Automation workflow depth and any step/action limits	Unlimited visual automations from Creator up; no allowance stated for Free	One workflow on Starter, unlimited on Marketer and Creator

All details, including automation and AI workflows

All compared details for Kit and GetResponse
Criterion	Kit	GetResponse
Deliverability and sending limits (emails per month, per day, or per rolling window)	Not published	Not published
CRM and ecommerce integration depth	Paid subscriptions and digital product sales from Creator up	Not published
What happens past your plan's contact ceiling (overage pricing vs a forced upgrade)	Subscriber-count tiered, with published prices from 1,000 up to 400,000 subscribers. At 500,000+ the page shows no price and asks you to request a demo for a custom plan.	Subscriber-count tiered. Prices are published at 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 contacts; the slider's last step, "100,000+", shows the 100,000 price.
Full price ladder	Free: $0/month billed monthly, up to 10,000 subscribers. Creator: $39/month billed monthly, or $33/month billed annually. Pro: $79/month billed monthly, or $66/month billed annually. Creator and Pro prices are for 1,000 subscribers.	Starter: $19/month billed monthly, or $15.58/month billed annually. Marketer: $59/month billed monthly, or $48.38/month billed annually. Creator: $69/month billed monthly, or $56.58/month billed annually. All at 1,000 contacts. Enterprise has no public price.
Annual totals	At 1,000 subscribers, Creator totals $390/year, while Pro totals $790/year.	GetResponse shows the annual price per month, about 18% below monthly billing, and doesn't print a yearly total.
How pricing scales	Subscriber-count tiered, with published prices from 1,000 up to 400,000 subscribers. At 500,000+ the page shows no price and asks you to request a demo for a custom plan.	Subscriber-count tiered. Prices are published at 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 contacts; the slider's last step, "100,000+", shows the 100,000 price.
Plan ceilings	Creator and Pro publish prices up to 400,000 subscribers	Starter, Marketer and Creator publish prices up to 100,000 contacts
Trial and card requirement	14 days, no card required	14 days, no card required
Refund terms	A 30-day money-back window	No published refund policy

Who should pick Kit, and who should pick GetResponse?

Kit

Desk research

Best for solo marketers and small businesses
Best for growing lists sending regularly

Kit is a creator-first email platform with a free tier up to 10,000 subscribers and automations on the paid plans. The paid tiers add advanced automation, engagement analytics and unlimited team members, and the bundle is the strength: email, digital product sales and paid subscriptions all come standard, not as add-ons, with Kit keeping 0.6% of each sale. It suits creators who want a complete toolkit in one place.

Best for: Email creators and small publishers who need email and product sales in one place, and are fine with a small platform fee on subscriber revenue.

Strengths

A real free plan up to 10,000 subscribers, with 1 team member and no trial required.
Kit keeps only 0.6% of each digital product or subscription sale, inside an all-in transaction fee that already covers card processing.
Unlimited visual automations and paid subscriptions from the Creator plan ($39/month billed monthly at the entry list size).

Limits

The free tier goes up to 10,000 subscribers, so paying only makes sense once you need automation, paid subscriptions or more seats rather than more room.
Creator includes 2 team seats; unlimited seats only arrive at the Pro plan ($79/month billed monthly at the entry list size).
Published prices run up to 400,000 subscribers; above that Kit asks you to request a custom plan.

Skip it if you need more than 1 team seat on Free.

Kit review Kit pricing Kit alternatives

GetResponse

Desk research

Best for small teams sharing one account

GetResponse is a list-size-priced email platform. Plans start at $19/month billed monthly on the entry Starter tier at its smallest list size, and cost rises as the list grows. Starter, Marketer and Creator add more automation and team seats, and a 14-day trial needs no credit card. It suits anyone willing to pay for scale, but skip it if you need a free plan first.

Best for: Email marketers who outgrow free tiers and want automations and team seats on a pay-as-you-grow model. Starter includes 3 seats, and Marketer and Creator include 5.

Strengths

14-day trial with no credit card required, so you can try it before committing.
Marketer and Creator include unlimited automations, where Starter allows a single automation workflow.
3 team seats on Starter, 5 on Marketer and 5 on Creator, unlimited on Enterprise.

Limits

No free plan; every tier is paid. The 14-day trial is the only free access.
Pricing scales with list size, from $19/month billed monthly at the smallest list size. Subscriber-count tiered. Prices are published at 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 contacts; the slider's last step, "100,000+", shows the 100,000 price.
Starter allows a single automation workflow, so businesses running several automations move up to Marketer.

Skip it if you want a true free plan to test before paying, or you prefer flat-rate pricing over subscriber-count scaling.

GetResponse review GetResponse pricing GetResponse alternatives

My pick: Kit in 2 of 3 scenarios.

See Kit plans See GetResponse plans

Neither Kit nor GetResponse? Try these

MailerLite
From $10.80/mo billed annually
Pick it if you want a free plan with automation stated in writing and a team plan that costs less than Kit Pro.
MailerLite review MailerLite alternatives
AWeber
From $12.50/mo billed annually
Pick it if you want a plain email platform with seats included on its entry plan and a long track record.
AWeber review AWeber alternatives
beehiiv
From $43.08/mo billed annually
Pick it if you run a newsletter as a publication and want growth and monetization tools built around that.
beehiiv review beehiiv alternatives

Switching between Kit and GetResponse

Neither vendor publishes a migration service or import guarantee, so plan on exporting your contacts and rebuilding automations by hand in either direction. Kit's free plan and 14-day trial let you rehearse a move without a card, and GetResponse's 14-day trial needs no card either. If you move to GetResponse Starter, remember it allows one automation workflow, so a multi-step setup may need Marketer.

What would change my pick?

GetResponse adding a free plan would remove Kit's biggest advantage for small and growing lists.
Kit adding a third seat to Creator would close the team gap and make Kit the cheaper option for small teams.
GetResponse allowing unlimited workflows on Starter would make its team price an easier call.
A price change on either side. The scenario picks recalculate from the published numbers.

Kit vs GetResponse: questions people ask

Is Kit cheaper than GetResponse?: For a solo sender, yes. Kit's free plan covers up to 10,000 subscribers, so a 5,000-subscriber list costs $0/month billed monthly, while GetResponse Starter is $54/month billed monthly. For a three-person team, no: Kit Pro is $79/month billed monthly and GetResponse Starter is $19/month billed monthly.
Does GetResponse have a free plan?: No. GetResponse offers a 14-day trial with no card, not an ongoing free plan. Kit's free plan covers up to 10,000 subscribers with 1 seat.
Which is cheaper for a team of three?: GetResponse. Starter includes 3 seats at $19/month billed monthly for 1,000 contacts. Kit Creator includes 2 seats, so a third login means Pro at $79/month billed monthly.
Which is better for selling digital products?: Kit. Digital product sales and paid subscriptions come with Creator and Pro, with a platform fee of 0.6%. GetResponse doesn't publish a comparable fee or product-sales feature on its pricing page.
What does annual billing cost on each?: GetResponse Starter at 1,000 contacts is $15.58/month billed annually against $19/month billed monthly. Kit Creator at 1,000 subscribers is $33/month billed annually against $39/month billed monthly, which totals $390/year.
Which should I pick for a small list?: Kit. Its free plan covers up to 10,000 subscribers, so a 500-subscriber list costs $0/month billed monthly there, against $19/month billed monthly on GetResponse Starter.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 1 Oct 2026. Kit: desk research. GetResponse: desk research.

Sources and changelog

35 facts from 5 source pages, oldest checked 1 Oct 2026.

Kit plans and pricing (checked 1 Oct 2026)
GetResponse plans and pricing (checked 1 Oct 2026)

1 Oct 2026: New page. Kit is the pick for the small-list and growing-list scenarios because its free plan covers both. GetResponse is the pick for a three-person team: Starter includes three seats and costs less than Kit Pro, with a one-workflow automation limit.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Kit vs GetResponse: a free plan to 10,000 or a cheaper team plan?

Quick answer

Which one fits you?

How are Kit and GetResponse really different?

Free plan

Entry paid price

Team seats

Automation on the entry plan

Selling products and subscriptions

What will Kit or GetResponse cost for your setup?

Solo marketer or small business, a list just past the free tier

Growing list, sending regularly

Small team managing one list together

Kit vs GetResponse side by side

Who should pick Kit, and who should pick GetResponse?

Kit

GetResponse

Neither Kit nor GetResponse? Try these

Switching between Kit and GetResponse

What would change my pick?

Kit vs GetResponse: questions people ask

Is Kit cheaper than GetResponse?

Does GetResponse have a free plan?

Which is cheaper for a team of three?

Which is better for selling digital products?

What does annual billing cost on each?

Which should I pick for a small list?

How I verified this

Compare Kit or GetResponse with another tool

Kit vs …

GetResponse vs …

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