This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
The Verdict
beehiiv wins for newsletter creators and content publishers who want built-in monetization and growth tools.
Mailchimp works better for traditional businesses doing broader email marketing campaigns with e-commerce integration. Before making your final decision, check my beehiiv Pricing and Mailchimp Pricing pages for the latest plan details and features included per tier.
If neither feels right, explore beehiiv alternatives or Mailchimp alternatives.
Choose beehiiv if
- +Newsletter creators and publishers
- +Content monetization with ads and subscriptions
- +Built-in audience growth features
- +No-code website building
- +Creator-focused analytics
Choose Mailchimp if
- +Traditional email marketing campaigns
- +E-commerce businesses
- +Complex automation workflows
- +Extensive third-party integrations
- +Established marketing teams
Pricing
Which one costs more?
Both platforms offer free plans, but their paid tiers target different needs. For the full plan-by-plan breakdown with annual discounts, see my beehiiv Pricing and Mailchimp Pricing guides.
| Plan / Tier | beehiiv | Mailchimp | Notes |
|---|---|---|---|
| Free Plan | $0/mo | $0/mo | beehiiv allows 2,500 subscribers vs Mailchimp's 250 limit |
| Entry Level | $43/mo | $13/mo | beehiiv includes ad network and monetization, Mailchimp basic features |
| Standard/Mid-tier | $96/mo | $20/mo | beehiiv removes branding and adds priority support |
| Premium/Enterprise | Custom pricing | $350/mo | Both offer custom solutions for large audiences |
Buddy's Take on Pricing
Mailchimp wins on pure price, especially for the entry-level plans. However, beehiiv's pricing includes features that would cost extra elsewhere - like the ad network, website builder, and zero-fee paid subscriptions. For newsletter creators, beehiiv often provides better value despite higher sticker prices. Keep in mind that the cheapest plan is not always the best value.
Consider which features you actually need and how pricing changes as your subscriber list grows. My beehiiv Pricing and Mailchimp Pricing pages have the complete tier-by-tier breakdowns.
Features
Capability comparison
Mailchimp started as a simple email tool and grew into a bloated marketing platform. beehiiv started as a newsletter platform and stayed focused. That philosophical difference shows up in every feature: beehiiv's referral system vs. Mailchimp's social posting, beehiiv's ad network vs. Mailchimp's e-commerce automations.
| Capability | beehiiv | Mailchimp |
|---|---|---|
| Newsletter Editor | ★ | ● |
| Website Builder | ★ | ○ |
| Built-in Monetization | ★ | ◐ |
| Referral System | ★ | ✗ |
| AI Writing Assistant | ● | ● |
| Email Automation | ● | ★ |
| E-commerce Integration | ○ | ★ |
| Third-party Integrations | ○ | ★ |
| Analytics Dashboard | ★ | ● |
| A/B Testing | ● | ★ |
| Free Plan | ★ | ○ |
beehiiv shines as a newsletter platform designed for creators. Its editor feels natural for long-form content, and the built-in website builder means you get a complete publishing setup. The monetization features are standout - the ad network connects you with sponsors automatically, and paid subscriptions have zero platform fees.
Mailchimp excels at traditional email marketing with automation workflows and extensive integrations. If you're running an e-commerce business or need complex drip campaigns, Mailchimp's tools are more mature. However, many of these advanced features feel like overkill for newsletter creators.
The user experience differs significantly. beehiiv feels like it was designed by newsletter creators for newsletter creators. Mailchimp feels like a comprehensive marketing suite that happens to do newsletters.
Want to master email marketing fundamentals? My comprehensive email marketing guide covers deliverability, automation, and list-building strategies.
Who It's For
Who should choose which?
Choose beehiiv if you...
- +You're building a newsletter or content publication
- +You want built-in monetization with ads and subscriptions
- +You need a website along with your newsletter
- +You prefer all-in-one simplicity over feature complexity
- +You want generous free plan limits
Choose Mailchimp if you...
- +You're running traditional email marketing campaigns
- +You have an e-commerce business that needs shopping integrations
- +You need complex automation workflows
- +You want the lowest possible pricing
- +You require extensive third-party app connections
Final recommendation
The bottom line
Choose beehiiv if you're serious about newsletter publishing. It's designed specifically for creators who want to build an audience and make money from content. The built-in monetization features, generous free plan, and included website builder make it a complete solution for content creators.
Go with Mailchimp if you're doing broader email marketing for a business, especially if you sell products online. Its automation features and e-commerce integrations are more mature, and the lower entry pricing works better for traditional marketing budgets. The decision ultimately comes down to your primary goal: building a content publication (beehiiv) or marketing a business (Mailchimp).
Both do their core job well, but trying to force them into the wrong use case leads to frustration. If neither beehiiv nor Mailchimp feels like exactly what you need, browse my best email marketing software roundup for a wider look at the market.
I also have dedicated pages for beehiiv alternatives and Mailchimp alternatives if you want to explore platforms that compete directly with either option.
For similar head-to-head matchups, check out beehiiv vs ActiveCampaign, beehiiv vs Brevo, beehiiv vs GetResponse.
FAQ
Frequently Asked Questions
For newsletter creators and content publishers, yes. beehiiv is built for newsletters with better monetization options and creator-focused features.
Mailchimp has lower upfront pricing, but beehiiv includes features like ad networks and website building that add value for creators.
Yes, beehiiv provides migration tools and support to help you transfer your subscriber list and content from Mailchimp.
Yes, beehiiv includes email automations, but Mailchimp has more advanced workflow options for complex marketing campaigns.
beehiiv is more beginner-friendly for newsletter creators, while Mailchimp can be overwhelming with its many features and options.
beehiiv has built-in monetization through ads and paid subscriptions. Mailchimp requires third-party tools or e-commerce integrations to generate revenue.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 60+ tools in the marketing software category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
Try beehiiv
Try Mailchimp