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Price Snapshot
How much does Leadpages cost?
Leadpages starts at $99/mo for a paid plan. Annual and biennial billing bring the per-month price down further.
Plans
Leadpages plans and pricing
3 paid plans · Prices shown for annual billing · Verified May 28, 2026
Recommendation
Which plan should you choose?
Grow at $99/mo ($79/mo annual) is the real entry tier and the practical starting point for anyone running Facebook, Google, or LinkedIn ads to a landing page. It unlocks A/B testing on every page plus IP resolution and lead enrichment. No traffic caps means a viral campaign does not surprise you with overage fees the way Unbounce or Instapage can. There is no permanent free plan, so this is where most people start after the 7-day trial.
Optimize at $199/mo ($159/mo annual) adds Smart Traffic auto-routing (each visitor sees the variant most likely to convert), click and scroll heatmaps, and auto-personalization by traffic source, device, and behavior. For teams managing $10K to $50K/month in paid spend across multiple campaigns, the optimization layer typically pays for itself within 30 days. Note the 7-day trial auto-converts to this plan.
Scale at $399/mo ($319/mo annual) adds auto-optimization with cross-page learning (the AI shares conversion patterns across all your pages) and 100 Paragon integration connections. Right fit for agencies managing landing pages across many client accounts, or in-house teams running 20+ live campaigns at once.
Leadpages has no permanent free plan, only a 7-day trial. If a free tier is a hard requirement, Systeme.io offers a free plan (without A/B testing or Smart Traffic). For pasting raw HTML and getting a URL cheaply, Leadpages own sibling product HTML Pub runs $0 to $29/mo. Otherwise budget to start paying at $99/mo on Grow once the trial ends.
Editorial
My take on Leadpages pricing
Leadpages focuses on one thing: building landing pagesthat convert. The drag-and-drop builder is clean and easy to use, even for non-technical marketers. Built-in conversion guidance and alert bars help optimize performance without needing separate tools.
The Grow plan at $99/month is the real entry point: there is no permanent free plan, just a 7-day trial. For businesses running a single campaign, Grow covers A/B testing and IP resolution. The Optimize plan at $199/month adds Smart Traffic and heatmaps, but doubling the price for that optimization layer is a real jump. Compare with Unbounce, which includes AI optimization, or Instapage for enterprise-level testing.
Leadpages works well for small businesses and solopreneurs who need clean landing pages without a steep learning curve. The builder's simplicity is both its strength and limitation. If you need advanced testing, multi-variant optimization, or complex funnel logic, you will outgrow Leadpages quickly.
Deals
Available discounts
Annual Discount
Save ~20% when paying yearly instead of monthly (Grow $79/mo, Optimize $159/mo, Scale $319/mo)
Verdict
Is Leadpages Worth the Price?
The 2026 rebuild is a real upgrade: Leadpages now ships A/B testing on every paid plan from $99 (Unbounce and Instapage gate this behind their $149 to $199 tiers), Smart Traffic auto-routing on Optimize ($199), and full auto-optimization on Scale ($399).
It also ships an MCP server (OAuth, included on every plan), which is rare in this category and useful if you drive page creation from Claude, ChatGPT, or n8n. There is no permanent free plan: Grow at $99 is the entry tier for paid-traffic landing pages with testing, Optimize at $199 fits marketers running multiple campaigns, and Scale at $399 is for agencies and enterprise teams.
The catch: the 7-day trial auto-converts to Optimize, so set a reminder if you want to downgrade. Read my full Leadpages review or compare to Unbounce and Instapage.
FAQ
Frequently Asked Questions
No. Leadpages does not have a permanent free plan. The only no-cost option is a 7-day free trial. The trial requires a credit card to publish and auto-converts to the Optimize plan at $199/mo unless you cancel or downgrade before it ends.
Yes, you can cancel your subscription anytime. However, there's no money-back guarantee mentioned.
Annual billing saves 20% across all paid plans (Grow, Optimize, Scale). So Grow drops from $99/mo to $79/mo annual, Optimize from $199 to $159, and Scale from $399 to $319.
Grow ($99/mo) covers AI page generation, A/B testing on every page, IP resolution, and 5 Paragon integration connections. Optimize ($199/mo) adds Smart Traffic auto-routing, click and scroll heatmaps, auto-personalization, and 25 Paragon connections. Scale ($399/mo) adds auto-optimization with cross-page learning and 100 Paragon connections.
Only if you are an agency or enterprise team running 20+ live campaigns at once and need cross-page AI learning (a Scale-only feature). For most marketers, Optimize at $199/mo covers what you actually use.
Plan changes aren't specifically mentioned, but most SaaS platforms allow this. Contact support for details.
No setup fees are mentioned in the pricing. The listed prices appear to be the total monthly cost.
See the pricing for yourself
7 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.