Best Funnel Softwares (2025): Sales Funnel Builders Tested & Ranked
Not all sales funnel softwares are created equal. Some excel at conversion optimization with proven templates, others shine with automation depth, and a few are built specifically for mobile-first paid traffic. This hub breaks down the best funnel builders by what they actually do best — not just feature lists.
Whether you’re launching your first lead magnet, scaling a high-ticket coaching funnel, or running Meta ads to mobile-optimized landing pages, there’s a funnel builder designed for your exact workflow.
Funnel Builder Categories
Funnel builders fall into distinct categories based on their core strengths. Understanding these categories helps you choose the right tool for your business model and traffic sources.
Conversion-Focused
Pure funnel builders designed for maximum conversions. Think proven templates, split testing, upsells, downsells, and order bumps. Best for marketers who live and breathe funnels.
All-in-One Platforms
Complete marketing suites that include funnels alongside email, CRM, automation, and more. Best when you want everything under one roof without tool-hopping.
Mobile-First Solutions
Funnel builders optimized specifically for mobile traffic and paid social ads. Swipeable, thumb-friendly formats that convert on Meta, TikTok, and Instagram.
AI-Oriented Builders
Emerging category of AI-powered tools that generate custom landing pages and funnels from natural language prompts. Best for developers and technical marketers needing speed and customization.
WordPress Solutions
Funnel builders that work inside WordPress, giving you full control over hosting and data while avoiding monthly platform fees.
Conversion-Focused Funnel Builders
These platforms are laser-focused on funnel conversion optimization. They’re purpose-built for marketers who need proven templates, split testing, and upsell/downsell flows.
ClickFunnels
The classic funnel builder that defined the category. ClickFunnels offers proven templates, drag-and-drop editing, upsells, downsells, order bumps, and split testing. Best for funnel-centric businesses, launches, and webinars.
Starting price: From $97/month
Best for: Funnel-focused marketers, course launches, webinar funnels
Leadpages
Specializes in landing page to lead generation funnels. Simple, fast, and conversion-optimized for early-stage funnels. Great for lead magnets, opt-ins, and entry-level sales funnels.
Starting price: From $37/month
Best for: Small offers, lead generation, entry-level sales funnels
Full review coming in 2026
Unbounce
Landing page optimization powerhouse with AI-powered conversion tools. Excellent for lead-to-checkout funnels when paired with external cart systems. Strong A/B testing and analytics.
Starting price: From $99/month
Best for: E-commerce, info-products, conversion rate optimization
Full review coming in 2026
Instapage
Enterprise-grade landing page builder with advanced personalization and heatmaps. Built for agencies and teams running high-volume paid traffic campaigns.
Starting price: From $199/month
Best for: Agencies, enterprise teams, high-volume campaigns
Full review coming in 2026
Involve.me
Interactive funnel builder specializing in quizzes, calculators, surveys, and personalized landing pages. Excellent for engagement-based funnels that collect data before pitching offers.
Starting price: Free → from $29/month
Best for: Interactive quizzes, lead qualification, personalized experiences
Full review coming in 2026
Landingi
Drag-and-drop landing page builder with 400+ templates and conversion optimization features. Clean interface, good analytics, and built for speed. Popular in European markets.
Starting price: From $29/month
Best for: Lead generation campaigns, PPC landing pages, template-based workflows
Full review coming in 2026
All-in-One Platforms with Funnels
These platforms include funnels as part of a complete marketing suite. Choose these when you want funnels, email, CRM, and automation under one login.
Systeme.io
Most affordable all-in-one with solid funnel capabilities. Includes funnels, email, automation, courses, memberships, and affiliate management. Clean interface, beginner-friendly, and a real free plan.
Starting price: Free → from $17/month
Best for: Solopreneurs, small businesses, first-time funnel builders
GoHighLevel
Agency-focused platform combining funnels, CRM, pipelines, SMS, and white-label client accounts. Best for agencies managing multiple clients with complex workflows.
Starting price: From $97/month
Best for: Agencies, freelancers, service businesses with multiple clients
Kartra
Polished all-in-one with strong funnel flows, checkout pages, memberships, and automation. Excellent for digital product sellers and course creators who want everything integrated.
Starting price: From $59/month
Best for: Course creators, membership sites, SaaS + info-product sellers
Kajabi
Premium platform for course creators with beautiful funnels, pipelines, and checkout experiences. Higher price point but delivers polished learning and sales experiences.
Starting price: From $89/month
Best for: Premium courses, coaching programs, high-ticket offers
GetResponse
Email-first platform with solid conversion funnels and webinar hosting. Great when email marketing is your primary channel and you need basic funnel support.
Starting price: From $15/month
Best for: Email marketers who want funnel capabilities
Full review coming in 2026
Builderall
Massive feature set including funnels, websites, email, chatbots, and more. Interface can feel cluttered but offers incredible tool variety for the price.
Starting price: Free → from $17/month
Best for: Tech-savvy marketers wanting maximum features on a budget
Full review coming in 2026
Mobile-First & Paid Ads Funnel Builders
These funnel builders are specifically optimized for mobile traffic and paid social campaigns. If you’re running Meta or TikTok ads, these convert better than traditional desktop-first funnels.
Perspective Funnels
Swipeable, mobile-first funnel format designed specifically for Meta and TikTok ads. 100% mobile-optimized with thumb-friendly navigation. Converts exceptionally well with paid social traffic.
Starting price: From $63/month
Best for: Meta/TikTok ads, social media creators, mobile-first campaigns
Full review coming in 2026
ManyChat
Messenger and Instagram DM automation that functions as conversational funnels. Perfect for social media-driven businesses using chat as their primary funnel.
Starting price: Free → from $15/month
Best for: Social media marketing, chat-based funnels, Instagram/Facebook
Full review coming in 2026
AI-Oriented Landing Page & Funnel Builders
Emerging category of AI-powered tools that help you build, code, or prototype landing pages and funnels using natural language prompts. Best for developers, designers, and technical marketers who want speed and customization.
Lovable
AI-powered web app builder that generates production-ready code from natural language descriptions. Create custom landing pages, dashboards, and web apps without traditional coding. Export clean, deployable code.
Starting price: Check website for current pricing
Best for: Developers, agencies, custom landing page projects, rapid prototyping
Full review coming in 2026
Claude (Anthropic)
AI assistant that can generate complete HTML/CSS/JavaScript landing pages through conversation. Create custom landing pages with responsive design, forms, and interactivity by describing what you need. Export code to host anywhere.
Starting price: Free tier available, Pro from $20/month
Best for: Marketers with technical skills, custom one-off pages, rapid testing
Full review coming in 2026
v0 by Vercel
AI-powered React component and landing page generator. Describe your landing page in natural language and v0 generates production-ready React code. Ideal for developers working in modern web stacks.
Starting price: Free tier available, paid plans from $20/month
Best for: React developers, Next.js projects, component-based landing pages
Full review coming in 2026
Cursor (AI Code Editor)
AI-powered code editor with Claude integration. Build custom landing pages, funnels, and web apps by chatting with AI directly in your development environment. Full control over code and hosting.
Starting price: Free tier available, Pro from $20/month
Best for: Developers, custom builds, agencies needing unique solutions
Full review coming in 2026
Note on AI builders: These tools require technical knowledge to deploy and host the generated code. They’re not plug-and-play like traditional funnel builders, but they offer unmatched customization and flexibility for those who can code or work with developers.
WordPress Funnel Solutions
These tools bring funnel-building capabilities directly into WordPress, letting you keep everything on your own site without monthly platform fees.
Thrive Suite
Complete WordPress funnel builder with landing pages, popups, forms, quizzes, and conversion tools. One-time annual fee avoids ongoing monthly costs.
Starting price: From $299/year (~$25/month)
Best for: WordPress users wanting full control and ownership
Full review coming in 2026
Elementor Pro
Popular WordPress page builder with funnel capabilities through WooCommerce and form integrations. Massive template library and active community.
Starting price: From $59/year
Best for: WordPress site owners wanting design flexibility
Full review coming in 2026
CartFlows
WordPress funnel plugin specifically for WooCommerce. Adds order bumps, upsells, downsells, and checkout optimization to WordPress stores.
Starting price: Free → from $299/year
Best for: WooCommerce store owners wanting better checkout funnels
Full review coming in 2026
Budget-Friendly Funnel Builders
These platforms offer solid funnel capabilities at accessible price points, many with generous free plans.
Systeme.io
Best free plan in the market (2,000 contacts, unlimited emails, 3 funnels). Paid plans start at just $17/month with all features unlocked.
Starting price: Free → $17/month
Groove.cm
Generous free tier with funnels, email, memberships, and more. Aggressive pricing aimed at being the most affordable all-in-one option.
Starting price: Free plan available
Full review coming in 2026
Leadpages
Simple landing page to funnel tool at an accessible price. No complex features to overwhelm you — just clean, fast lead generation funnels.
Starting price: From $37/month
Full review coming in 2026
Why Funnel Conversion Rates Matter More Than You Think
Small improvements in conversion rates create exponential returns on your marketing investment. Most marketers obsess over traffic, but optimizing your funnel converts the same traffic into significantly more leads and sales — without spending an extra dollar on ads.
Real Example: 2% vs 4% Conversion Rate
Scenario A: 2% Conversion
- 1,000 visitors/month
- 2% conversion rate
- 20 leads/customers
- $100 average value per conversion
- Result: $2,000/mo
Scenario B: 4% Conversion
- 1,000 visitors/month (same traffic)
- 4% conversion rate
- 40 leads/customers
- $100 average value per conversion (same)
- Result: $4,000/mo
Result: Doubling your conversion rate doubles your leads or sales without spending more on ads. That’s a 100% ROI increase from the same traffic.
How Better Funnels Impact Your Marketing ROI
1. Paid Advertising Becomes Profitable
Example: You’re spending $5 per click on Google Ads. At 2% conversion, you need 50 clicks to generate 1 lead or sale (cost: $250). At 4% conversion, you only need 25 clicks per conversion (cost: $125).
Impact: Your cost per lead (CPL) or cost per acquisition (CPA) drops by 50%. Campaigns that were unprofitable suddenly become profitable.
2. Email Marketing Returns Multiply
Example: You send a campaign to 10,000 subscribers. 10% click through (1,000 visitors). At 2% funnel conversion = 20 leads/sales. At 4% = 40 leads/sales.
Impact: Same email effort, double the leads or revenue. Your email list becomes 2x more valuable overnight.
3. Organic Traffic Converts Better
Example: You rank #1 on Google and get 5,000 organic visitors/month. At 2% conversion = 100 leads/sales. At 4% = 200 leads/sales.
Impact: Your SEO investment pays off harder. Every piece of content you write generates 2x the leads or revenue without additional promotion.
4. Cost Per Lead/Customer Drops
Math: If you spend $10,000/month on ads and get 100 conversions (2% conversion rate), your cost per conversion is $100. Same ad spend with 4% conversion = 200 conversions, cost drops to $50.
Impact: Lower cost per lead (CPL) or cost per acquisition (CPA) means higher profit margins, faster payback periods, and ability to outspend competitors.
The Compound Effect Over Time
12-Month Impact: 2% vs 4% Conversion
- 2% conversion: 1,000 visitors/mo × 12 months × 2% = 240 leads/customers/year
- 4% conversion: 1,000 visitors/mo × 12 months × 4% = 480 leads/customers/year
- Difference: +240 conversions without spending more on traffic
At $100 average value per conversion, that’s an extra $24,000 in annual value from the same marketing investment.
Why Choosing the Right Funnel Builder Matters
Not all funnel builders are equal when it comes to conversion optimization:
- Proven templates convert better — Tools like ClickFunnels and Unbounce have battle-tested templates optimized over thousands of campaigns
- Mobile optimization matters — 60%+ of traffic is mobile; tools like Perspective Funnels are built mobile-first
- Speed kills conversions — Slow-loading funnels lose customers; lightweight builders like Systeme.io and Leadpages load fast
- A/B testing is essential — Platforms with built-in split testing (ClickFunnels, Unbounce) help you continuously improve
- Psychology-driven design wins — Tools with urgency timers, exit-intent popups, and social proof features boost conversions
Bottom Line
A 1-2% improvement in conversion rate can double your marketing ROI. The right funnel builder doesn’t just save you time — it makes every marketing dollar work harder. Choose a platform proven to convert, not just one with the most features.
Never Underestimate the Power of a Good Offer
Here’s what most marketers miss: conversion optimization isn’t just about your funnel builder. It’s about the compound effect of improving multiple parts of your marketing simultaneously.
A better offer combined with a better funnel creates exponential improvements — not just additive ones.
The Compound Effect: Small Wins = Massive Results
Let’s say you optimize three parts of your funnel:
- Better headlines & offer: +15% click-through rate (CTR)
- Better landing page design: +20% landing page conversion rate
- Better offer presentation: +10% checkout conversion rate
These improvements don’t add up (15% + 20% + 10% = 45%). They multiply — resulting in roughly 50-60% more revenue from the same marketing budget.
Breaking Down the Compound Effect
Real Example: The Multiplication Effect
Before Optimization:
- 1,000 people see your ad
- 2% CTR = 20 clicks
- 5% landing page conversion = 1 lead collected
- 50% offer conversion = 0.5 sales from leads
- Result: ~1 sale from 1,000 ad views
After Optimization:
- 1,000 people see your ad (same)
- 2.3% CTR (+15%) = 23 clicks
- 6% landing page conversion (+20%) = 1.38 leads collected
- 55% offer conversion (+10%) = 0.76 sales from leads
- Result: ~1.5 sales from 1,000 ad views
Impact: You went from 1 to 1.5 sales — a 50% increase in conversions from the same ad spend, same traffic. That’s the power of compound optimization across your entire funnel.
What This Means for Your Marketing Budget
Your Offer Matters More Than Your Funnel
A mediocre offer in a perfect funnel will always lose to a great offer in a decent funnel. Before obsessing over funnel optimization, nail your offer:
- What’s the clear value proposition?
- What pain does it solve immediately?
- Why should they buy NOW?
- What makes it different from alternatives?
Headlines Drive CTR
Your headline determines if people even see your funnel. A +15% CTR improvement means 15% more people enter your funnel at no extra cost.
Pro tip: Test 5+ headlines before scaling. The difference between a weak and strong headline can be 2-3x CTR.
Landing Pages Amplify Everything
A +20% improvement in landing page conversion means every visitor is 20% more likely to convert. Combined with better CTR, you’re now getting 36% more leads (1.15 × 1.20).
This is why funnel builder choice matters: Tools with proven templates and A/B testing give you faster optimization cycles.
Checkout Optimization Seals the Deal
A +10% improvement in checkout conversion means 10% more people complete their purchase. When stacked on top of better CTR and landing pages, you’re now at ~50% more revenue.
Small detail: One-click upsells, order bumps, and simplified checkout can add this 10% easily.
The Real Lesson
Don’t just focus on your funnel builder. Optimize your entire system:
- Better ad copy & headlines → Higher CTR
- Better landing page design → Higher conversion
- Better offer positioning → Higher checkout rate
When these improvements multiply together, you extract dramatically more value from every marketing dollar. That’s how small optimizations create massive ROI gains.
Email Leads vs Phone Leads: Choose Your Capture Strategy
One of the most important funnel decisions you’ll make is: Are you capturing email leads or phone numbers? This fundamentally changes which funnel builder you need and what infrastructure you must have in place.
📧 Email Lead Capture
Strategy: Collect email addresses, then nurture leads over time through automated sequences.
Best for:
- Lower-ticket offers ($0-$300)
- Course creators and membership sites
- Content-driven businesses
- Longer sales cycles
- Solo operators without sales teams
Recommended platforms: Systeme.io, GetResponse, Kartra, ClickFunnels, ConvertKit
✅ Advantage: Scalable. You can capture 100 leads/day and nurture them automatically. No real-time response required.
📞 Phone Lead Capture
Strategy: Collect phone numbers, then call leads immediately while they’re hot.
Best for:
- High-ticket offers ($1,000+)
- Local services (contractors, dentists, etc.)
- B2B sales requiring consultation
- Complex solutions needing explanation
- Teams with dedicated sales reps
Recommended platforms: GoHighLevel (best for this), Kartra, or pair any funnel builder with a strong CRM
⚠️ Warning: Phone leads require immediate follow-up. If you capture 20 phone leads today, someone must call them within 5-15 minutes. Missed calls = wasted ad spend.
🚨 Critical: Match Your Funnel Strategy to Your Sales Capacity
The #1 mistake businesses make: capturing phone leads without the infrastructure to handle them.
Before launching phone-based funnels, ensure you have:
- Dedicated person(s) to make calls during business hours
- CRM to track every lead (GoHighLevel, HubSpot, etc.)
- Call scripts and qualification process
- Voicemail follow-up system (leads don’t always answer)
- SMS follow-up automation for missed calls
- Realistic capacity planning (e.g., “We can handle 30 leads/day max”)
Hot leads cool off within hours. If you can’t call within 15 minutes, stick with email capture and nurture sequences instead.
Hybrid Approach: Capture Both
Many high-performing funnels capture both email and phone, then segment by urgency:
- Page 1: Capture email + basic info (low commitment)
- Page 2: “Want to speak with someone today? Enter your phone number for priority booking”
- Result: Everyone gives email (nurture sequence). Only hot leads give phone (immediate call)
- Best platforms for this: GoHighLevel, Kartra, ClickFunnels with CRM integration
Pro tip: Start with email capture to build your list and validate your offer. Once you’re converting and have sales capacity, layer in phone capture for hot leads. Don’t over-complicate your funnel before proving product-market fit.
How to Choose the Right Funnel Builder
By Your Lead Capture Strategy
Email leads (nurture over time): Use any funnel builder with good email integration — Systeme.io, GetResponse, Kartra, ClickFunnels
Phone leads (call immediately): Use platforms with strong phone capture + CRM — GoHighLevel, Kartra, or pair your funnel with a CRM
Chat-based leads: ManyChat for Instagram/Facebook, or integrate live chat tools
⚠️ Hot Lead Warning: If you’re capturing phone numbers for immediate calls, ensure you or your team has the capacity to handle every lead quickly. Hot leads go cold fast — missed calls mean wasted ad spend. Phone-based funnels require sales infrastructure, not just marketing tools.
By Your Traffic Source
Paid social (Meta/TikTok): Perspective Funnels, ManyChat
Organic/SEO traffic: Any funnel builder works; focus on cost and features
Email traffic: GetResponse, Systeme.io, Kartra
Paid search (Google Ads): Unbounce, Leadpages, ClickFunnels
By Your Business Model
Course creators: Kajabi, Kartra, Systeme.io
Agencies: GoHighLevel (white-label), Kartra
E-commerce: CartFlows (WordPress), Unbounce, ClickFunnels
Lead generation: Leadpages, GoHighLevel, Systeme.io
High-ticket coaching: Kajabi, ClickFunnels, Kartra
Local services: GoHighLevel (phone + SMS), Leadpages
By Your Budget
Free/under $20: Systeme.io, Groove.cm, ManyChat
$20-$100: Leadpages, GetResponse, Kartra, ClickFunnels, GoHighLevel
$100+: Unbounce, Instapage, Kajabi, agency-level tools
By Your Experience Level
Beginners: Systeme.io (simplest), Leadpages (focused)
Intermediate: ClickFunnels (proven), Kartra (all-in-one)
Advanced: GoHighLevel (agency), Unbounce (optimization), Custom WordPress setups
The Right Funnel Builder ≠ The Most Features
Choose based on your traffic source, business model, and complexity tolerance — not the longest feature list. A simple funnel that converts beats a complex setup that never launches.
Related Resources
All-in-One Marketing Tools
Browse platforms that combine funnels with email, CRM, automation, and more — everything under one login.
Platform Comparisons
Head-to-head comparisons of funnel builders: ClickFunnels vs alternatives, Systeme.io vs competitors, and more.
Software Alternatives Hub
Exploring alternatives to ClickFunnels, GoHighLevel, or other platforms? Find better-fit options for your workflow.