Kajabi Pricing 2025: Complete Cost Breakdown & Plans Compared
Last updated: December 3, 2025
Kajabi is one of the most popular all-in-one platforms for course creators, coaches, and membership businesses — but it comes with a premium price tag. With plans ranging from $89 to $499 per month, understanding exactly what you get at each tier is crucial before committing.
This comprehensive guide breaks down Kajabi’s pricing structure for 2025, compares all four plans (Kickstarter, Basic, Growth, and Pro), reveals hidden costs, and helps you determine which plan — if any — is right for your online business.
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Kajabi Pricing Overview 2025
Kajabi offers four pricing tiers designed for different business stages, from beginners launching their first course to established businesses running multiple products and teams.
💡 Quick Summary:
Kickstarter: $89/mo — Perfect for beginners launching their first course
Basic: $179/mo — Everything you need to start a serious course business
Growth: $249/mo (Most Popular) — Scale with more products and contacts
Pro: $499/mo — Premium features for established businesses
All plans include Kajabi’s core features: course creation, landing pages, email marketing, pipelines, and the branded mobile app. The main differences are limits on products, contacts, and advanced features like communities and coaching products.
All Kajabi Plans Explained
Kickstarter
$71/mo billed annually (save 20%)
Perfect for beginners launching their first online business.
- 1 product
- 1 funnel
- 1 website
- 10,000 contacts
- 10,000 emails/month
- 1 admin user
- Branded mobile app
- Landing pages & pipelines
Basic
$143/mo billed annually (save 20%)
Everything you need to start a serious course business.
- 3 products
- 3 funnels
- 3 websites
- 10,000 contacts
- 10,000 emails/month
- 1 admin user
- Branded mobile app
- All marketing features
Growth
$199/mo billed annually (save 20%)
Scale your established business and get serious about growing.
- 15 products
- 15 funnels
- 15 websites
- 25,000 contacts
- 25,000 emails/month
- 10 admin users
- Branded mobile app
- Affiliate program
- Advanced automations
Pro
$399/mo billed annually (save 20%)
Premium features for scaling teams and multiple businesses.
- 100 products
- 100 funnels
- 100 websites
- 100,000 contacts
- 100,000 emails/month
- 25 admin users
- Branded mobile app
- Community platform
- Coaching products
- Code editor access
Kickstarter Plan: $89/Month
The Kickstarter plan is Kajabi’s entry-level option, designed for complete beginners launching their first digital product. At $89/month (or $71/month annually), it’s Kajabi’s most affordable option — though still significantly more expensive than alternatives like Systeme.io ($17/mo) or Teachable ($39/mo).
What’s Included:
- 1 product — One course, membership, or digital product
- 1 funnel — One sales funnel or pipeline
- 1 website — One full website with pages and blog
- 10,000 contacts — Email list up to 10,000 subscribers
- 10,000 emails/month — Email broadcasts and automation
- Branded mobile app — iOS and Android app with your branding
- Landing pages — Unlimited landing pages and sales pages
- Marketing emails — Email broadcasts and sequences
- Payment processing — Stripe and PayPal integration
Who It’s For:
- Complete beginners launching their first course
- Creators testing Kajabi without full commitment
- Single-product businesses (one course or membership)
⚠️ Major Limitation: With only 1 product, 1 funnel, and 1 website, you’ll quickly outgrow this plan if your business expands. Most successful course creators need multiple products or funnels within 6-12 months.
Basic Plan: $179/Month
The Basic plan is where Kajabi becomes practical for serious course businesses. At $179/month (or $143/month annually), you get 3 products, 3 funnels, and 3 websites — enough to run a multi-product course business.
What’s Included (Everything in Kickstarter, Plus):
- 3 products — Three courses, memberships, or bundles
- 3 funnels — Three sales funnels or pipelines
- 3 websites — Three separate websites
- Same limits: 10,000 contacts and 10,000 emails/month
- All marketing and automation features
Who It’s For:
- Course creators with 2-3 products
- Coaches offering multiple programs
- Businesses running A/B tests on multiple funnels
✅ Sweet Spot: This is the minimum plan most successful course creators need. Three products gives you room to grow without immediately needing an upgrade.
Growth Plan: $249/Month (Most Popular)
The Growth plan is Kajabi’s most popular tier for good reason. At $249/month (or $199/month annually), it unlocks significantly higher limits and adds crucial features for scaling businesses.
What’s Included (Everything in Basic, Plus):
- 15 products — Plenty of room for multiple courses and offers
- 15 funnels — Test multiple marketing approaches
- 15 websites — Separate sites for different brands
- 25,000 contacts — 2.5x more email subscribers
- 25,000 emails/month — 2.5x email capacity
- 10 admin users — Add team members
- Affiliate program — Built-in affiliate management
- Advanced automations — More sophisticated sequences
- 24/7 chat support — Priority customer service
Who It’s For:
- Established course creators with multiple products
- Businesses earning $5,000+ per month
- Teams needing multiple admin users
- Creators running affiliate programs
- Businesses with 10,000-25,000 email subscribers
💡 Value Analysis: The jump from Basic ($179) to Growth ($249) is only $70/month, but you get 5x more products (15 vs 3), 2.5x more contacts, affiliate programs, and team management. This makes Growth the best value-per-feature of all Kajabi plans.
Pro Plan: $499/Month
The Pro plan is Kajabi’s premium tier for established businesses and teams. At $499/month (or $399/month annually), it’s a significant investment but unlocks enterprise-level features.
What’s Included (Everything in Growth, Plus):
- 100 products — Virtually unlimited courses and offers
- 100 funnels — Unlimited marketing funnels
- 100 websites — Run multiple brands
- 100,000 contacts — Large email list capacity
- 100,000 emails/month — High-volume email sending
- 25 admin users — Large team management
- Community platform — Built-in community features
- Coaching products — One-on-one and group coaching
- Code editor — Advanced customization
- Priority support — VIP customer service
Who It’s For:
- Businesses earning $20,000+ per month
- Large teams (10+ people)
- Multiple brands or client accounts
- Businesses with 50,000+ email subscribers
- Course businesses needing community features
- Developers needing code-level customization
⚠️ Overkill Alert: Unless you’re running a large team, multiple businesses, or need community features, the Pro plan is likely overkill. Most course creators making $100K-$300K/year are perfectly served by the Growth plan at half the price.
Kajabi Plans Comparison Table
| Feature | Kickstarter $89/mo |
Basic $179/mo |
Growth $249/mo |
Pro $499/mo |
|---|---|---|---|---|
| Products | 1 | 3 | 15 | 100 |
| Funnels | 1 | 3 | 15 | 100 |
| Websites | 1 | 3 | 15 | 100 |
| Contacts | 10,000 | 10,000 | 25,000 | 100,000 |
| Email Sends/Month | 10,000 | 10,000 | 25,000 | 100,000 |
| Admin Users | 1 | 1 | 10 | 25 |
| Branded Mobile App | ✓ | ✓ | ✓ | ✓ |
| Affiliate Program | ✗ | ✗ | ✓ | ✓ |
| Community Platform | ✗ | ✗ | ✗ | ✓ |
| Coaching Products | ✗ | ✗ | ✗ | ✓ |
| Code Editor | ✗ | ✗ | ✗ | ✓ |
| Annual Cost | $852/year | $1,716/year | $2,388/year | $4,788/year |
Annual vs Monthly Billing: Should You Pay Yearly?
Kajabi offers a 20% discount when you pay annually instead of monthly. Here’s the breakdown:
| Plan | Monthly Price | Annual Price | Annual Savings |
|---|---|---|---|
| Kickstarter | $89/mo ($1,068/yr) | $71/mo ($852/yr) | Save $216/year |
| Basic | $179/mo ($2,148/yr) | $143/mo ($1,716/yr) | Save $432/year |
| Growth | $249/mo ($2,988/yr) | $199/mo ($2,388/yr) | Save $600/year |
| Pro | $499/mo ($5,988/yr) | $399/mo ($4,788/yr) | Save $1,200/year |
Should You Pay Annually?
✓ Pros of Annual Billing
- Save 20% ($216-$1,200/year depending on plan)
- Lock in current pricing for 12 months
- One less monthly expense to track
- Shows commitment to your business
✗ Cons of Annual Billing
- Large upfront cost ($852-$4,788)
- No refunds if you cancel mid-year
- Stuck if you outgrow your plan
- Risk if your business pivots or fails
💡 Recommendation: Pay monthly for your first 3-6 months while validating your course business. Once you’re making consistent revenue (at least enough to cover Kajabi’s cost), switch to annual billing to save 20%.
Is Kajabi Worth the Price?
At $89-$499/month, Kajabi is one of the most expensive course platforms. Whether it’s worth it depends entirely on your business stage and priorities:
Kajabi IS Worth It If:
- You charge premium prices — Selling $497+ courses where brand perception matters
- Revenue justifies the cost — Making $3,000+ per month consistently
- You value time over money — All-in-one simplicity vs managing multiple tools
- Mobile app is essential — Students expect iOS/Android app access
- You want polished design — Professional look matters for your brand
- Community is important — Need built-in community features (Pro plan)
Kajabi Is NOT Worth It If:
- You’re just starting out — Haven’t validated your course concept yet
- Budget is tight — Making less than $2,000/month
- You sell low-ticket courses — $27-$97 courses on tight margins
- Simple needs — Just need basic course hosting and email
- DIY mindset — Comfortable with WordPress or cheaper tools
✅ Value Threshold: As a general rule, Kajabi becomes worth it when your course business generates at least $5,000/month in revenue. Below that, cheaper alternatives like Systeme.io ($17-$97/mo), Teachable ($39-$119/mo), or Thinkific ($0-$99/mo) make more financial sense.
Cheaper Kajabi Alternatives
If Kajabi’s pricing is too steep for your current business stage, consider these alternatives:
1. Systeme.io — Best Budget Alternative
- Price: Free plan, $17-$97/mo paid plans
- Pros: Dramatically cheaper, includes funnels + email + courses
- Cons: Less polished design, no mobile app
- Best for: Beginners and bootstrapped creators
- → Read Systeme.io Pricing Guide
2. Teachable — Best for Course-Only Businesses
- Price: Free plan, $39-$119/mo paid plans
- Pros: Excellent course player, student management
- Cons: Limited marketing tools, transaction fees on lower tiers
- Best for: Pure course creators who don’t need extensive funnels
3. Thinkific — Best Free Option
- Price: Free plan, $36-$99/mo paid plans
- Pros: Solid free plan, good course features
- Cons: Basic marketing, limited customization on free plan
- Best for: Testing course ideas before investing in premium tools
4. Kartra — Alternative Premium Option
- Price: $59-$549/mo
- Pros: More automation features, video hosting, helpdesk
- Cons: Steeper learning curve, still expensive
- Best for: Marketers wanting more automation than Kajabi offers
- → Read Kartra Pricing Guide
💡 Smart Strategy: Start with Systeme.io or Teachable to validate your course concept. Once you’re making $5,000+/month consistently and want premium features like mobile apps and communities, upgrade to Kajabi. Don’t pay premium prices before you have premium revenue.
For a complete comparison, read: Systeme.io vs Kajabi: Which Platform Wins?
Frequently Asked Questions
No, Kajabi does not have a permanent free plan. However, they offer a 14-day free trial where you can test all features before committing. No credit card is required to start the trial.
Yes, you can upgrade at any time and the change takes effect immediately (prorated billing). You can also downgrade, but the change takes effect at the end of your current billing cycle to avoid losing features mid-month.
No, Kajabi does not charge transaction fees on any plan. You only pay standard payment processor fees (2.9% + $0.30 for Stripe/PayPal), which go directly to the payment provider, not Kajabi.
If you reach your contact limit, Kajabi will prevent you from adding new contacts until you either upgrade to a higher plan or remove existing contacts. There are no overage fees — you must upgrade.
All Kajabi plans include a branded mobile app (iOS and Android) with your logo, colors, and branding. Students can access your courses, content, and community (Pro plan) through the app. Kajabi handles app submission to app stores.
Kajabi offers a 30-day money-back guarantee on your first payment. If you’re not satisfied within 30 days, you can request a full refund. After 30 days, there are no refunds, but you can cancel at any time to avoid future charges.
The Kickstarter plan ($89/mo) works for launching a single course, but you’ll likely outgrow it quickly. With only 1 product, 1 funnel, and 1 website, you can’t test multiple offers or funnels. Most course creators need at least the Basic plan ($179/mo) for realistic business growth.
The Growth plan ($249/mo) is Kajabi’s most popular tier. It offers the best value-per-feature ratio with 15 products, 25,000 contacts, affiliate programs, and team management for only $70/month more than Basic.
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