Kartra Pricing 2025: Complete Cost Breakdown & Plans Compared
Last updated: December 3, 2025
Kartra is often called the “Swiss Army Knife” of marketing platforms because it truly tries to do it all—email, funnels, helpdesks, and video hosting. But unlike some competitors, Kartra’s pricing is based heavily on the size of your email list.
With new plans ranging from $59 to $549 per month, Kartra has introduced a lower entry point while adjusting their core tiers. This guide breaks down the four pricing tiers for 2025, explains the hidden limits, and helps you decide if the all-in-one convenience is worth the investment.
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Kartra Pricing Overview 2025
Kartra now offers four pricing tiers, making it more accessible for beginners while still catering to large agencies.
💡 Quick Summary:
Essentials: $59/mo — The new budget entry point for simple funnels.
Starter: $119/mo — For building a complete business (2,500 leads).
Growth: $229/mo (Most Popular) — The “Unlimited” plan. 12,500 leads & 3 domains.
Professional: $549/mo — For scaling agencies. 25,000 leads & 5 domains.
The main difference between plans is the number of Leads (Contacts) and Custom Domains. Unlike Kajabi (which limits products), Kartra limits your bandwidth and list size.
All Kartra Plans Explained
Essentials
$49/mo billed annually
Best for beginners just starting to build a list.
- Up to 1,000 Leads
- 1 Custom Domain
- 15,000 Emails / month
- Hosting for 50 Pages
- Checkout & Funnels
Starter
$99/mo billed annually
The standard plan for running a small online business.
- Up to 2,500 Leads
- 1 Custom Domain
- 15,000 Emails / month
- Unlimited Pages
- Unlimited Products
- Helpdesks & Calendars
Growth
$189/mo billed annually
Unlock “Unlimited” features and run a serious business.
- Up to 12,500 Leads
- 3 Custom Domains
- Unlimited Emails
- Unlimited Bandwidth
- Unlimited Videos
- Kartra Agency included
Professional
$429/mo billed annually
High-volume plan for large lists and multiple brands.
- Up to 25,000 Leads
- 5 Custom Domains
- Unlimited Emails
- Unlimited Bandwidth
- Unlimited Helpdesks
- Enterprise features
Essentials Plan: $59/Month
The Essentials plan is Kartra’s answer to cheaper competitors. At just $59/month, it lowers the barrier to entry significantly.
What’s Included:
- 1,000 Leads — Enough to validate an offer.
- 1 Custom Domain — Link one brand URL.
- Core Funnel Features — Access to page builder and checkout.
✅ Great for: Solopreneurs who want the power of Kartra’s funnel builder but don’t have a large email list yet.
Starter Plan: $119/Month
The Starter plan ($119/mo) is the traditional entry point for businesses that are actually operating. It increases your capacity for leads and removes page limits.
What’s Included:
- 2,500 Leads — More room to grow your newsletter.
- 1 Custom Domain — Still limited to one brand.
- 15,000 Emails/mo — Roughly 6 emails per contact per month.
- Unlimited Pages — Build as many landing pages as you need.
- All Integrations — Connect membership sites, helpdesks, and calendars.
⚠️ The Bottleneck: The 1 custom domain limit is the hardest part of Starter. If you want to run a personal brand funnel AND a separate product site, you can’t do it here.
Growth Plan: $229/Month (The Sweet Spot)
The Growth plan is where Kartra truly shines. At $229/month, it removes the annoying caps on bandwidth and emails. This is the plan comparable to Kajabi’s Growth tier.
What’s Included (Everything in Starter, Plus):
- 12,500 Leads — A huge jump in capacity.
- 3 Custom Domains — Run three separate businesses or brands.
- Unlimited Emails — Send daily emails without worry.
- Unlimited Bandwidth — Host as many heavy videos as you want.
- Kartra Agency — Manage client accounts from a master console.
💡 Value Analysis: The “Agency” feature alone makes this worth it for freelancers. You can build funnels for clients and manage their accounts without logging in and out constantly.
Professional Plan: $549/Month
The Professional plan is strictly for scaling volume. There aren’t many “new” features here compared to Growth; you are primarily paying for more capacity.
What’s Included (Everything in Growth, Plus):
- 25,000 Leads — Double the capacity of Growth.
- 5 Custom Domains — Run up to 5 distinct brands.
Kartra Plans Comparison Table
| Feature | Essentials $59/mo |
Starter $119/mo |
Growth $229/mo |
Professional $549/mo |
|---|---|---|---|---|
| Leads | 1,000 | 2,500 | 12,500 | 25,000 |
| Custom Domains | 1 | 1 | 3 | 5 |
| Emails / Month | 15,000 | 15,000 | Unlimited | Unlimited |
| Bandwidth | 50 GB | Unlimited | Unlimited | Unlimited |
| Agency Mode | ✗ | ✗ | ✓ | ✓ |
| Annual Cost | $588/yr | $1,188/yr | $2,268/yr | $5,148/yr |
Annual vs Monthly: The Discount Breakdown
Like most SaaS, Kartra incentivizes annual payments. Here is the math based on current pricing:
| Plan | Monthly Price | Annual Price (Approx) | Annual Savings |
|---|---|---|---|
| Essentials | $59/mo ($708/yr) | $49/mo ($588/yr) | Save $120/year |
| Starter | $119/mo ($1,428/yr) | $99/mo ($1,188/yr) | Save $240/year |
| Growth | $229/mo ($2,748/yr) | $189/mo ($2,268/yr) | Save $480/year |
| Professional | $549/mo ($6,588/yr) | $429/mo ($5,148/yr) | Save $1,440/year |
💡 Recommendation: Start monthly on the Essentials ($59) or Starter ($119) plan to validate your funnel. Once you are profitable, switch to annual billing on Growth to save money in the long run.
Is Kartra Worth the Price?
Kartra is not cheap, but it replaces a lot of other tools (Vimeo, Calendly, Zendesk, ActiveCampaign).
Kartra IS Worth It If:
- You need a Helpdesk — The built-in support ticket system saves you $50/mo alone.
- You use video heavily — Built-in video hosting with behavioral tagging is unique to Kartra.
- You sell services — The calendar/booking system is natively integrated.
- You want “Frankenstein” protection — You hate dealing with Zapier breaks between 5 different tools.
Kartra Is NOT Worth It If:
- You only want a course — Kajabi or Teachable are better user experiences for students.
- You are an SEO blogger — Kartra’s blog features are very weak compared to WordPress.
- You are on a shoestring budget — Use Systeme.io (free) until you have revenue.
Kartra Alternatives
If $59-$119/mo feels too steep or the limits are too tight, look at these:
1. Systeme.io — The Budget King
- Price: Free – $97/mo.
- Why: It does 80% of what Kartra does for 20% of the price.
- → Read Systeme.io Pricing Guide
2. GoHighLevel — The Agency Beast
- Price: $97 – $297/mo.
- Why: Better if you are an agency managing local businesses. Superior SMS marketing.
- → Read GoHighLevel Pricing Guide
Frequently Asked Questions
Does Kartra have a free trial?
Yes, Kartra typically offers a 14-day trial. Sometimes it costs $1, and sometimes it’s free depending on their current promotion. This gives you full access to test all features before committing.
Does Kartra take a percentage of sales?
No. Unlike Teachable or some other platforms, Kartra does not charge transaction fees on any plan. You only pay the standard processing fees to Stripe or PayPal (usually 2.9% + 30¢).
What happens if I go over my lead limit?
Kartra will usually charge an automated overage fee or prompt you to upgrade to the next tier. We recommend cleaning your list regularly and deleting cold leads to stay within your plan’s limits.
Can I host my website on Kartra?
Yes, you can build your entire website on Kartra. However, for SEO purposes, many marketers (including That Marketing Buddy) prefer using WordPress (or other CMS) for their main blog and linking it to Kartra for funnels and checkouts.
Ready to test Kartra?
See if the “Swiss Army Knife” fits your business workflow.
