GoHighLevel Pricing (2025): Plans, Features & Is It Worth the Cost?

GoHighLevel Pricing Overview (2025)

GoHighLevel offers three main pricing tiers, each designed for different agency sizes and business models. Unlike many SaaS platforms, GHL’s pricing is primarily based on how many client accounts (sub-accounts) you manage, not contact limits.

Note: Prices shown are for monthly billing. Annual billing typically saves ~17% (approximately 2 months free).

Starter Plan — $97/Month

What You Get

The Starter plan is designed for freelancers, consultants, or small agencies managing a handful of clients. At $97/month, you get access to GoHighLevel’s core features but with account limitations.

• 3 sub-accounts (client accounts) included
• Unlimited contacts (no contact-based pricing)
• CRM with pipelines and opportunity management
• Funnel and website builder
• Email and SMS marketing (requires Twilio/Mailgun setup)
• Automation workflows and triggers
• Calendar and appointment booking
• Reputation management (review requests)
• Basic reporting and analytics
• Mobile app access

What’s Limited or Missing

• Only 3 sub-accounts (if you have more than 3 clients, you’ll need to upgrade)
• No white-labeling (clients see “GoHighLevel” branding)
• Limited team member seats (typically 1-2 users)
• No SaaS mode (can’t resell GHL under your brand)
• Basic support (email support, longer response times)

Who Should Choose Starter?

The Starter plan works best if you:

• Manage 1-3 clients and don’t plan to scale beyond that immediately
• Are testing GoHighLevel before committing to a higher tier
• Work as a solo consultant or small freelancer
• Don’t need white-label branding for your clients

Unlimited Plan — $297/Month

What You Get

The Unlimited plan is GoHighLevel’s most popular tier for agencies. At $297/month, you get unlimited sub-accounts, which means you can manage as many clients as you want without worrying about account limits.

• Unlimited sub-accounts — manage unlimited clients
• Everything from the Starter plan
• Unlimited contacts across all accounts
• Advanced automation and workflows
• More team member seats (varies by plan updates)
• Priority support (faster response times)
• Advanced reporting and analytics
• API access for custom integrations
• More workflow triggers and actions

What’s Still Limited or Missing

• No white-labeling (clients still see GoHighLevel branding)
• No SaaS mode (can’t resell GHL as your own product)
• No custom domain for login portals
• Still requires separate Twilio/Mailgun accounts for SMS/Email

Who Should Choose Unlimited?

The Unlimited plan is ideal if you:

• Manage 4+ clients and plan to keep growing
• Need unlimited sub-accounts without per-client fees
• Want to scale your agency without hitting arbitrary limits
• Don’t need white-label branding (or don’t mind GHL branding showing to clients)
• Want priority support as your agency grows

Agency Pro Plan — $497/Month

What You Get

Agency Pro is GoHighLevel’s premium tier, designed for agencies that want to white-label the entire platform and resell it as their own SaaS product. At $497/month, you unlock full white-labeling and SaaS mode.

• Everything from Unlimited (unlimited sub-accounts, contacts, features)
• Full white-labeling — rebrand GHL with your logo, colors, and domain
• SaaS mode — resell GoHighLevel to clients under your brand and pricing
• Custom domain for client login (e.g., app.youragency.com)
• Custom email/SMS sender domains
• Rebrandable mobile app (iOS/Android)
• Premium support with dedicated account manager (varies)
• Advanced admin controls and permissions
• Client billing management (charge clients directly through your account)

What’s the Real Value?

The Agency Pro plan transforms GoHighLevel from a tool you use for clients into a product you sell to clients. This is powerful if:

• You want to charge clients $97-297/month for “your platform” (while paying GHL $497/mo)
• You’re building a productized service or SaaS business model
• You want clients to think they’re using YOUR proprietary software, not a third-party tool
• You plan to scale to 10+ clients where the white-label value justifies the cost

Who Should Choose Agency Pro?

Agency Pro makes sense if you:

• Have 10+ clients or plan to reach that scale soon
• Want to create a SaaS revenue stream (charge clients monthly for platform access)
• Need full white-labeling for brand consistency
• Are positioning yourself as a premium agency with proprietary tools
• Want to resell GHL and keep the margin (e.g., charge clients $197/mo, pay GHL $497/mo total)

Hidden Costs & Add-Ons to Watch Out For

GoHighLevel’s advertised pricing doesn’t include everything. Here are the common additional costs you should budget for:

1. SMS & Email Delivery Costs

GoHighLevel doesn’t include SMS or transactional email credits. You need to connect:

• Twilio for SMS (pay-per-message, typically $0.0075-$0.01 per SMS)
• Mailgun or SendGrid for email (varies by volume, roughly $0.50-$1 per 1,000 emails)

Budget estimate: $50-200/month depending on volume across all clients.

2. Phone Numbers

Each client typically needs a dedicated phone number for calls/SMS tracking:

• Twilio numbers: ~$1/month per number
• If you have 10 clients, that’s ~$10/month just for phone numbers

3. Additional Team Seats

Depending on your plan, adding team members may incur extra costs or require plan upgrades. Check current limits before scaling your team.

4. Premium Integrations

Some integrations (Zapier Premium, specific APIs, third-party tools) may have their own subscription costs beyond GHL.

5. Onboarding & Training

GoHighLevel has a learning curve. Budget time/money for:

• Your own training (courses, tutorials, documentation)
• Team onboarding
• Potentially hiring a GHL specialist for initial setup

Annual vs Monthly Billing: Is It Worth It?

GoHighLevel offers annual billing discounts, typically saving you about 17% (roughly 2 months free).

Note: Exact annual pricing may vary; always check GoHighLevel’s current offers.

Should You Pay Annually?

Pay annually if:

• You’re confident in your GHL commitment (already tested it, love it)
• You have the cash flow to pay upfront
• You want to save ~17% and lock in current pricing

Stick with monthly if:

• You’re still testing whether GHL fits your workflow
• You prefer preserving cash flow
• You might downgrade or cancel within the year

How GoHighLevel Pricing Compares to Alternatives

Is GoHighLevel expensive? It depends on what you’re comparing it to and your use case.

GoHighLevel is expensive if: You’re a solopreneur with 0-2 clients. Tools like Systeme.io ($0-$17/mo) or Kartra ($59/mo) are better value.

GoHighLevel is a bargain if: You’re managing 5+ clients. Paying $297/mo for unlimited sub-accounts beats paying per-client fees on other platforms.

For more alternatives, see my full GoHighLevel alternatives guide.

Final Verdict: Is GoHighLevel Worth the Price?

GoHighLevel pricing is competitive for agencies managing multiple clients, but expensive for solopreneurs or small businesses with only 1-2 clients.

GoHighLevel is worth it if you:

• Manage 4+ clients and need unlimited sub-accounts
• Want an all-in-one platform (CRM, funnels, email, SMS, automation)
• Need white-labeling and plan to resell GHL as your own product (Agency Pro)
• Value consolidating tools into one platform over best-of-breed solutions

GoHighLevel is NOT worth it if you:

• Have 1-3 clients and won’t scale beyond that soon
• Are a solopreneur or freelancer working solo
• Prefer simpler, cheaper alternatives like Systeme.io ($17/mo)
• Don’t need agency-specific features like sub-accounts and white-labeling

Bottom line: At $97/mo (Starter) or $297/mo (Unlimited), GoHighLevel delivers strong value for agencies. The Unlimited plan becomes dramatically more cost-effective as you add clients. Agency Pro ($497/mo) unlocks powerful white-label SaaS economics but only makes sense at scale (10+ clients).

If you’re still deciding, compare GoHighLevel to alternatives in my GoHighLevel alternatives guide or read my full GoHighLevel review.