ClickFunnels Pricing (2025): Plans, Limits, Features & What You Actually Pay

Trying to figure out ClickFunnels pricing can feel confusing — especially with the new 2.0 update, multiple tiers, and limited-time “unlimited funnels” offers. This guide breaks everything down in plain language: what each plan costs, who it’s best for, and the real differences between Launch, Scale, Optimize, and Dominate.

If you want a full feature breakdown beyond pricing, you can also read my
ClickFunnels 2.0 review after this pricing deep dive.

1. ClickFunnels Pricing Overview (2025, USD)

As of 2025, ClickFunnels has four pricing tiers. All include unlimited funnels (limited time offer), but differ in contacts, email volume, workspaces, team members, and automation power:

• Launch – $81/month billed annually (normally $97/month)
• Scale – $164/month billed annually (normally $197/month)
• Optimize – $248/month billed annually (normally $297/month)
• Dominate – $5,997/year (annual-only)

ClickFunnels pricing can change during promotions — always verify current figures on the official
ClickFunnels pricing page before choosing a plan.

2. ClickFunnels Pricing Plans Explained

Let’s break down each ClickFunnels plan in plain language — what you get and who it’s best for.

2.1 Launch — Best for New Funnel Builders

Launch ($81/month annually) is the entry plan built for creators and entrepreneurs launching their first real funnel.

• 1 workspace
• 2 team members
• 10K contacts
• 50K emails / month
• 3 courses
• 5 custom domains
• Unlimited funnels (limited time offer)

2.2 Scale — Best for Growing Online Businesses

Scale ($164/month annually) is the most popular plan — built for businesses scaling funnels, email lists, and product suites.

• 5 workspaces
• 5 team members
• 75K contacts
• 300K emails / month
• 6 courses
• Unlimited custom domains
• Unlimited visitors
• Priority + live chat support
• Custom code editor
• Webhooks / Full API access

2.3 Optimize — Best for High-Volume Marketers & Launches

Optimize ($248/month annually) is for marketers running high-converting funnels at scale — especially if launches drive your business.

• 10 workspaces
• 10 team members
• 150K contacts
• 750K emails / month
• 10 courses
• Unlimited custom domains
• Priority + live chat support
• Custom code editor
• Webhooks / Full API access

2.4 Dominate — Best for Established Online Empires

Dominate ($5,997/year flat) is for businesses that want the full ClickFunnels engine with VIP support and onboarding.

• 20 workspaces
• 20 team members
• 400K contacts
• 1.2M emails / month
• 20 courses
• Unlimited custom domains
• 3h private onboarding
• AI tools 10M words
• VIP support

3. ClickFunnels Monthly vs Annual Pricing

ClickFunnels offers both monthly and annual billing. The annual plan is significantly cheaper, which is why the pricing shown in the screenshot uses annual discounts.

• Start with monthly if you’re still validating your funnel or offer
• Switch to annual only once your funnel is profitable and predictable

Let revenue pay for the discount — not optimism.

4. Which ClickFunnels Plan Is Best for You?

Here’s a simple rule of thumb to pick the right plan based on where you are today:

• Launch — if you’re building your first real funnel
• Scale — if you’re growing and need more contacts / emails / support
• Optimize — if you run heavy launch campaigns and webinar funnels
• Dominate — if ClickFunnels is your full-time business infrastructure

5. ClickFunnels Pricing vs Other Funnel Builders

ClickFunnels is usually more expensive than many funnel builders — but it replaces more tools than most.

• ClickFunnels alternatives hub
• Marketing tool comparisons hub
• All-in-one platform directory

If funnels and paid launches are your core business model, ClickFunnels pricing can be worth it — especially compared to building a stack of 4–6 separate tools.

6. ClickFunnels Pricing — FAQ

7. Final Thoughts: Should You Pay for ClickFunnels?

ClickFunnels pricing makes the most sense when funnels are central to your business model. If webinars, launches and paid traffic drive your revenue, ClickFunnels gives you a fast, reliable funnel engine with strong templates and conversions — without duct-taping five tools together.

If you mainly sell courses or memberships and funnels are a “nice extra”, tools like Systeme.io or Kartra might be more budget-friendly.